Our release log is diligently updated each time we introduce new features to our quiz maker – from formats to features and new lead generation options. You can also visit our release log archives for 2023 and 2024.

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November 20th, 2025

New: Recommended Content on the Result Page

Keep your audience engaged even after they finish a Riddle. Our new Recommended Content block lets you showcase additional content directly on the result page — so users never reach a dead end and naturally spend more time on your site.

You can fully control which content is recommended:

• Dynamic recommendations based on conditions
  Filter by Riddle type and/or tags to automatically display relevant content.
  These recommendations refresh every hour to always surface your latest Riddles
• Static selections
  Prefer full control? Choose specific Riddles you want to feature, and they’ll always appear.

Adding the block is simple: just click “Add Block” on the result page and select Recommended Content.

This new feature helps you drive higher engagement, increase session duration, and create a smoother content journey for your audience.

New: Custom CTAs for Each Personality Outcome

You can now add a unique Call to Action to every personality result in your Personality Quizzes — giving you a powerful new way to guide users after discovering their type.

Each CTA appears directly below the personality description and can be fully customized:

• Add any label you like
• Link to any URL — product pages, articles, sign-ups, Riddle content, or anything else
• Optional per personality: add CTAs only where they make sense

Other Improvements

• Color Picker: More stable and predictable behavior when opening and closing. We also don’t convert HEX to RGB anymore
• Variables in the Rich Text Editor: Improved placement, clearer grouping, and a new search function. Variables now integrate more cleanly into text, making editing easier.
• “NEW” Labels for Features: Newly released features are marked with a NEW badge in the Creator for four weeks to improve discoverability.
• “Create from File” Templates: Clearer column descriptions, more “optional” labels, and improved handling for images, including attribution and alt text fields.
• Type the Answer: More reliable handling for users with slow or unstable internet connections.
• Video Autoplay: MP4 videos now autoplay more consistently.
• Order-It: Dragging items to the top or bottom triggers automatic scrolling, making ordering long lists smoother, especially on mobile.

Bugfixes

• Accessibility permission: Improved enforcement of accessibility settings and updated default block configurations to ensure new content remains accessible.
• Fullscreen Overlay: The “Closed” overlay in fullscreen mode now correctly covers the entire screen.
• One Vote per Lead ID: This option now works with only Data Layer, even when no form field is present.
• Answer Explanations: Explanations now display correctly on the result page. “Popup overlay” mode shows a button, “Below question” mode displays the text below the question.
• Crossword: Fixed open/closed state handling, Media Picker in success messages, larger fonts for big grids, better opening/closing behavior, and corrected timer display.

November 11th, 2025

Work on Riddles together

You can now collaborate with teammates in real-time. When someone edits a specific block, only that area is temporarily locked — not the entire Riddle. You’ll see who’s currently editing and can continue working on other sections simultaneously. We’ve also improved the unlock flow, giving you more control to cancel unlocking if you change your mind.

Answer explanations for blocks with multiple selections

You can now add unique feedback for each selected answer. Each choice can now display individual answer explanations for Tap & Find, Spot the Difference, and Multi-Select blocks. For instance, if a user picks multiple answers, each selected choice will show its own explanation.

Other improvements

• Notifications sent via email are now automatically marked as “read,” preventing notification overload after time away.
• Admins can now disable AI features for specific users or teams.
• Refreshed email design for system messages. If you have not set a specific email design, the emails sent from Riddle to your users (Two-Factor Authentication, Double Opt-in, Email Automation, …) will look cleaner and more neutral.

Bugfixes

• Engagement time not tracked for forms
• Riddle with “Remember User” could not be played unless cookies were deleted in some edge cases
• Predictor card animation displayed incorrectly on Microsoft Edge
• Permission issues with transferring Riddles from one project to another
• “Share” button did not show a visual “copied to clipboard” indicator on Guess it blocks
• URL Field in forms broken when pasting URLs
• Cannot set DOI landing page options
• Leaderboard on result page of closed Riddle does not work

October 21th, 2025

Riddle X Salesforce integration

You can now send all your Riddle leads directly to Salesforce — instantly and automatically!
No more exports or manual uploads.

How it works:

1. Add a form to your Riddle.
2. Connect your Salesforce account.
3. Choose the Salesforce object where you want your leads to go.

That’s it. Every new lead from your quiz, survey, or form will flow straight into Salesforce in real time.

New Riddle Type: Story

Meet Story — our newest way to create clickable, interactive content!
With Stories, you can turn ordinary articles or image journeys into engaging, immersive experiences. Build listicles, visual journeys, or any kind of interactive storytelling — all directly in Riddle.

What you can do:

• Combine images, videos, and social media embeds to make your content come alive.
• Add ad interstitials to maximize your ad inventory.
• Create fully clickable, scrollable, and interactive experiences that keep your audience engaged.

Other improvements:

• Score Predictor improvements & polishing:
  • Improve “Result Recap” on “Pick the Winner”: The “Winner” text was removed
  • Remove background overlay if transparency is set to zero
• Sharing options after publishing: After publishing a Riddle, you are now presented with easier options to share your Riddle. You can grab the Landing Page link or Embed Code directly, or share the Riddle internally via Slack, Teams, or email or externally on your Socials
• Dropdown form fields: Instead of wrapping text on the left side of dropdowns, we now use the full width of the dropdown to show the dropdown label as well as the user’s selection. This increases usability of the dropdown, especially on mobile devices.
• “Correct / Wrong” pill in choices:
  We found that there were several issues with different color/text combinations. And looking at it from an accessibility standpoint, we didn’t like that color was prominent to communicate the status. 
  The configuration will change as follows:
  • Background color = Riddle Background color
  • Text / Icon color = Riddle text color
  • Border color = Choice border color.

Bugfixes:

• General “TypeRush” bugfixes
• Data Layer variables not resent when clicking “Play again”
• “Collect user data” permission wrongly hides “Type the answer” block
• Slot machine tracks “Start” upon “View”

October 13th, 2025

Riddle Crossword Builder

Crosswords are more than just a puzzle. They challenge your user’s mind, spark curiosity, and keep them engaged longer than any other quiz format.

With our new Crossword Maker, you can create interactive, fully customizable and WCAG 2.2 accessible crosswords in minutes. No coding, no design skills needed.

To create a new Crossword, select our newest “Quick Create” template and start from there, or click on “CREATE” => “Minigame” => “Crossword”.

Solve a Riddle crossword here.

If you have any questions or feedback, please let us know!

Quiz improvements

“Skip” option for questions:
Every quiz block now has a new “Required” option in the block options, allowing your users to skip it if they don’t want to reply.
Skipping will have the same effect as answering incorrectly for the user (= 0 points). In your stats, the amount of skips per block is cleary indicated, so you can analyze which questions might have been to hard for users.

Option to show current user score:
You can now show your users their current score in their quiz. This will motivate users to keep going and score even better, leading to improved completion rates.
You can turn the option on in your quizzes under “Settings” => “Quiz: Right/wrong answer settings” => “Display user’s current score”.

Add hints to blocks with lives:
If you feel your users could get stuck on Order it, Tap & Find, Spot the difference or Type the answer, you can now add hints that users can decide to reveal.
You will find the “Hint” text entry field just below the block description. If you leave it empty, no hint will appear.

Other improvements

• Result Page Builder usability: We experienced some lagginess and delays when trying to select and edit elements, as well as dragging and adding elements.
  With this rework, we also tackled a wide range of smaller bugs, resulting in a much better experience when customizing your result pages
• Lead export: If you exported your leads as a .csv, but had commas in your choices already, you could not work with the data.
  We have now added quotation marks around choices with commas, so you can escape them when importing your .csv file

Bugfixes

• After a recent Firefox update, some Riddle elements did not work as expected in Firefox.
• Attempting to download empty lead files threw an unexpected error
• Preview for Personality Quiz result page did not work in all cases
• Score Predictor with multiple blocks: If there was a result entered for one block, navigation to other blocks was impossible

September 11th, 2025

New Features & Improvements

• Order-it Rework: Drag & drop has been fully reworked to be more intuitive and accessible.
• Custom Slot Icons: You can now upload your own icons to slots for more personalized designs.
• Wheel of Fortune Enhancements: Users can copy coupon codes directly to the clipboard, plus branching is now possible based on the wheel result.
• New Date Picker: A much improved date picker is now available in the Analyze section.
• Language & Translations: “Lives” and result pages are now localized, and all Riddle texts automatically adapt to your browser’s language. If you switch languages later, default texts will update as well.

Bug Fixes

• Mobile fullscreen layout: Fixed scrolling issues on mobile devices.
• Progress bar: Works correctly again for Riddles with over 80 blocks.
• Video autoplay: If autoplay fails, a “Play” button is now displayed.
• Social sharing: Added missing space between sharing result title & description.
• Personality results: Top border radius no longer applied incorrectly to winning personality image.
• Single choice branching: Now works when Data Layer variables are present.
• Tracking: “Send user inputs in forms” truly sends no data when turned OFF.
• Quiz scores: Fractional scores (e.g. 0.5) that messed up scoring cannot occur anymore
• Timers: No more negative values can be entered.
• Notifications: Error messages are displayed above info messages.
• Ad slots in projects: Fixed styling when code was embedded.
• Preview in Creator: Now works reliably in all edge cases.
• Add users list: No longer shows in black.

September 1st, 2025

Big improvements:

• The new “Quick Navigation” in the Creator lets you navigate the Creator 10x faster. Just hover above “CREATE”, “PUBLISH”, or “ANALYZE” and quickly click to any place in the Creator
• The Creator Preview was reworked and should work without problems for all Riddle/Q types now. Previously, it was merely a design preview where the result calculation was not working properly. Now it works more reliably.
• New option for “Remember User”: Save only personal data. This will save only email, name, phone, and checkboxes to the local storage, allowing you to include other form fields (like number and text) that are not remembered.
• Builder API: Massive improvements (again). You can now create personality quizzes, standalone form fields, and customize other blocks much more. The docs have also been updated respectively: https://staging.riddle.com/help/api/build-riddles/getting-started

Small evolutions:

• The Riddle Creator now shows more “Quick Create” templates to inspire you (coming soon: add your own “Quick Create” templates)
• You can now specify a title for your Riddles immediately after creating from templates & suggestions. This saves you extra work and keeps your Riddle list organized.
• New Riddles are now created in your browser language. The default result page copy & form fields are localized as well. This saves you 3-4 important steps when you’re creating non-english content.
• Forms in the Embed are now always left-aligned. Previously, the user inputs were right-aligned, causing issues with password managers. Now all inputs are left-aligned and the form labels float to the top when users click into the field

Bugfixes:

• Block timers caused tons of issues when they expired and many Riddles broke because of that. They now work as expected, and submit a block with 0 points (or as many points as you got for blocks with lives) when the timer expires.
• GIFs were never showing in proper 16:9 format because of the “Play” button. All Riddles with broken GIF formatting are now fixed.
• “Next” button bugs:
  • Riddles with answer explanations showing “below question” showed two next buttons
  • Navigating with the “Back” button: No next button showed
• Flashcard front showed on the back after flipping in Firefox when the front had a video
• Show Rules OFF does not have any effect in Sudoku & Clock disappears on mobile
• Likert scale now saves all values from all questions to the leads export

August 19th, 2025

New block “Typerush”

Set a topic, define valid answers – and let your players “rush” to type as many as they can.

Typerush is a simple, highly replayable, and shareable format. It’s ideal for publishers and sports teams who want highly shareable list challenges!

Try it for

• “Name all EU countries”
• “Bundesliga top scorers of the last 10 years”
• “What ingredients go into Zimtwaffeln?”

Typerush is a new block in Quizzes, so you can use timers or connect it to leaderboards to maximise engagement.

Play an example here

Pick a winner – more transparent draws

We improved our “Pick a winner” functionality to make raffles and giveaways audit-ready:

• Removed the “spinning animation” – no preview of possible winners
• Every draw now creates a detailed and immutable log showing who started it, when, which filters were applied, and the winners

This makes your raffles auditable and compliant. Ideal for high-stakes promotions.

Changes for newly created Riddles

Based on overall usage stats, we adjusted the out-of-the-box settings so new Riddles and blocks work better right away (you can still customize them anytime):

• Pagination on, choose-button off (Quiz, Poll/Survey, Personality)
• Results: percentages only (Quiz, Poll/Survey) – no audience results in Personality
• Freetext: spaces & capitalization ignored by default
• Order-it: 3 empty choices, up/down buttons on
• Lives/guesses: default 3, shown as “Guesses”
• Leaderboard: time multiplier 0

Other improvements

• API: Single dropdown support, higher block limit (500), Order-it explanations available
• Dropdowns: Add up to 100 items; searchable in the Embed if it contains more than 10 items; supports “single answer” branching in the branching logic.
• Order-it: Add answer explanations.

Bug fixes:

• Safari/iPhone: Corrected zoom behavior for all forms. The Riddle no longer zooms in when users click into any form fields
• Predictor: Changing the logic broke the Predictor scoring and leaderboard links; affected Riddles are now corrected.
• Rate-it: “Answers” now sent in JS events.
• Creator preview: Phone frame width adjusted.
• API docs: Sandbox for stats fetch fixed.
• Auto-scroll: Focus no longer jumps to “Next” when an answer explanation appears below a question and auto-scroll is turned OFF.
• One vote per lead ID with “Insert Form”: The setting is synced to the parent Riddle with a clear notice.

August 4th, 2025

Create quizzes, polls, and predictors from file upload

Have you ever drafted a quiz or survey in Excel or Word only to copy and paste it into Riddle? Or planned a large but straightforward quiz that feels clunky to build block by block in the Creator? That’s over now!

With our new Create from file upload work flow you can turn a spreadsheet or document into a fully working Riddle in seconds.

1. Go to CREATE => Create from file upload (You’ll find this option for Quiz, Poll/Survey and Predictor).
2. Download any template by clicking on the respective block type (Or just upload your file directly).
3. Complete the template – not all columns are mandatory.
4. Upload your file in the Create chatbot and see how the Riddle is created within seconds.

Learn more about creating Riddles from uploaded files in our Help Center.

Heads-up: Create from file upload is meant for one-off content. We’re already working on Question Banks, which will let you store questions centrally, and then randomly show a subset of question bank questions in your quizzes or polls.

Roles/Permissions improvements

We have upgraded our roles configurator by introducing new permissions and making existing permissions more granular:

• Option to disable “Create from scratch” (Default ON in all roles).
• Option to disable the usage of the Rich Text Editor (Default ON in all roles).
• Separate editing permissions for palettes & settings (Both default ON if the user had permissions to edit presets before).

These changes do not change existing abilities for your users – this is just an extra level of configurations you can make from an Admin side.

Other improvements:

• Notification center improvements:
  • Each notification now indicates its type for better context.
  • All unread notifications are sent by email every Monday morning (opt-out in Account Settings).
• Settings redesign: Every settings and configuration page now shares the same polished look and can be accessed from one place – no more scattered pages.

Bugfixes:

• Remember user bugfixes:
  • Issues with multiple form blocks in a row.
  • Issues with “Insert form”.
  • Issues with Riddles that were connected with leaderboards.
  • “Ask for permission” ON, “Autofill & submit forms” OFF => Checkbox did not appear.
• Video upload was locked for Business users and had an Enterprise label.
• Line height in forms did not adapt to font size causing huge padding within text in forms.
• Duplicate detection for GIFs kicked even though the uploaded files were different.
• Background images using ‘original ratio’ for audio files did not appear in answer explanations.
• Google Captcha disappeared behind submit button.

July 15th, 2025

“Guess it” — image-reveal minigame

“Guess It” is our newest interactive quiz block that allows your users to guess any person, country, or object. Simply upload an image of the item and add up to four stats and four hints.

Your users will type in their guesses, and with each incorrect attempt, the image becomes clearer and the next hint is revealed. The faster they identify the answer, the higher their score.

Play these 2 examples:

• Guess the building: https://www.riddle.com/view/zyarE6uB
• Guess the athlete: https://www.riddle.com/view/X72Jr79l

Learn more about the new “Guess-it” format in our help center!

Condition builder for branching logic

Branching logic now supports using data layer variables and form field values, enabling far richer personalization flows.

We introduced a new branch type: “Data Layer & Form fields” option (Only visible when Data Layer variables are present or form branching is possible).

You can now:

• Serve different content for logged-in users and non-logged in users
• Encourage people to fill out their data when they skipped a form or ask them to share more data if they did not skip it
• Let users select data from a dropdown and branch based on their selection
• And much more. Logic is now even more flexible and creative!

How it works:

The condition builder lets you set a condition, then define where users go if they meet the condition – and where they go if they don’t.

Learn more about the updated branching logic in our help center!

Other improvements:

• Project presets: rename or delete directly in the Presets panel; deleting a preset leaves existing Riddles unchanged (settings stay local).
  This helps you to keep your projects and presets tidy and organized

Bug fixes:

• Branching logic: Fixed a wide range of smaller bugs and hiccups with the branching logic.
• Google Sheets:
  • Improved stability for lead sending
  • Phone numbers now reach Google Sheets with a leading apostrophe (‘), so trailing zeros stay intact (e.g. 0777 0124853, not 777 0124853).
• Answer explanations no longer “jump” unexpectedly.
• Deleting a form block no longer removes its data from lead exports.
• Arabic forms’ label and placeholder alignment corrected.
• Default text for empty email automation variables now inserts correctly.
• Top bar shadow no longer appears on media when no top bar is enabled.

July 1st, 2025

Global “Publish” Settings (Enterprise)

Enterprise customers can now access the new Global “Publish” settings (https://www.riddle.com/help/collaboration/global-publish-settings) under Project Settings. These settings cut repetitive work and ensure consistent compliance across large projects and accounts.

You can pre-configure every option on the Publish screen of each Riddle in a project – Data-Layer variables, tracking networks, advanced embed code, Save & Connect targets (Riddle, Google Sheets, Webhook), double-opt-in/OTP requirements, SMTP, and more. Then roll them out instantly to every existing and future Riddle in that project.

What this feature does in a nutshell:

• Set Publish-screen defaults for all Riddles in a project
• Allow per-Riddle overrides (a pop-up notice appears when an override is active)
• Control who may override with our custom user-roles (https://www.riddle.com/help/collaboration/your-user-roles)

Learn more about the Global “Publish” Settings in our Help Center.
If you want to test them out, but are not on Enterprise, please reply to this email and we’ll get that sorted for you!

Improvements

• SMS OTP (https://www.riddle.com/help/settings/security#enable-one-vote-per-lead-id) – hard cap of nine SMS tokens per phone number (max. 3 per session) prevents cost spamming. UX improvements to block user enumeration.
• Number-form fields on mobile now open the numeric keypad by default.
• Upvote blocks – the entire choice is now clickable, not just the arrow.

Bugfixes

• Google Sheets integration now sends a lead only after the Riddle is finished. This prevents partial leads with missing data, issues with data not being sent at all, and problems with the 10-million-cell limit.
• Block scores no longer change accidentally while scrolling; all numeric inputs (block-, answer-, and personality-level scoring) are more robust.
• The AI quiz generator now creates content in the selected project, and language detection works again.
• Variables in the rich-text editor no longer disappear or overflow.
• Reaction poll branching logic works again.
• Zapier – titles and descriptions from “Redirect to URL” blocks are available as mappable fields again.

June 17th, 2025

New Creator Design & “Create” Screen

A keyboard-first “Create” screen

• Lightning-fast shortcuts: Open Riddle, press C and a number (1–7) to instantly create that Riddle format. Use the arrow keys to move around — no mouse required.
• At-a-glance details: Each Riddle type now shows a short description and examples, so you can pick the perfect format without searching through help docs.
• Block “Suggestions”: Click a suggestion to create a new Riddle that contains only that block type — great for even more versatile polls, quizzes, and other content!

Quick-Create Templates

Our most-used formats are now available with a single click. Choose a template and get a polished Riddle immediately. Tweak the text and branding, then publish. It’s the fastest way to discover what’s possible and to spark ideas for your own use cases.

Why you’ll love this release

Ready to try it?

1. Log in to Riddle.
2. Hit C on your keyboard.
3. Build something amazing in seconds.

New Block: Rate It

Give your audience a voice and show them instantly how their opinions compare to others.

• Real-time feedback: Readers rate each item (players, dishes, songs… anything!) and instantly see how their votes compare.
• Higher engagement: Multiple items mean multiple taps — visitors stay on your page longer and scroll further.
• Versatile by design: Perfect for “Player of the Match” polls, X-Factor-style talent ratings, recipe face-offs and beyond.

Try it live here: https://www.riddle.com/view/fDY6ubxE

How to create a “Rate It” Riddle yourself:

1. Open the new Create screen and search for Rate It (“Rating-Liste” in German).
2. Insert a Rate It block while building any poll/survey.

New Ordering Option in “Upvote”

• Ranked view on load: Choose “Show ranked order in initial state” and your items load with the highest-voted entry already at #1.
• Familiar feel: Mirrors the behavior users know from Product Hunt, Reddit; and other upvote-driven lists.
• Keeps momentum going: Early favorites snowball more votes, driving even higher engagement.

Bug Fixes

• The Builder API now lets you set palettes and presets without issues.
• Switching the subscription owner no longer removes your user roles.
• The “Are you sure?” checkbox now behaves consistently when applying presets.
• A preset with a closing date no longer applies that date to leaderboards using the preset.
• Swiper’s first-time animation now spans the full block.

Other Improvements

• Swiper and the new Rate It block are now fully supported in the Builder API.
• Email option added to the Support mega-menu that you can use to get help with everything.
• Heads-up: If you decline optional cookies, our live chat widget can’t load. To enable it, open Cookie settings in the site footer on the Riddle.com homepage and click Allow all.

May 27th, 2025

One vote per lead identifier

Worried about duplicate or spammy entries in your polls or raffles?
This new security setting ensures each participant can vote only once using their unique identifier (email, phone, or even Data Layer variables).

Combine this with our existing safeguards (IP limits, browser cookies, Captcha, and OTP) to make your polls nearly bullet-proof.

If this option is turned on, users will be shown an error message when trying to enter with the same email/phone number twice. Stats are only saved if the user successfully completed the entire Riddle.

You can play an example here: https://www.riddle.com/view/J403MQIQ

Or learn more about the feature in our Help Center

Builder API improvements

We’ve leveled up the Riddle Builder API. Whether you want to programmatically generate AI quizzes, connect them to your leaderboards, or tweak every form field – you can do it now via API. With these improvements, you can automate your whole quiz-creation flow!

Here’s an exact breakdown of what we added:

• Generate AI Riddles via API: Quiz, Poll, Personality Test from topic + Quiz, Poll from URL
• Create Minigames via API
• Create Leaderboards via API and connect Riddles to it
• New Poll blocks: Likert, Order It, Upvote, NPS
• New Quiz blocks: Order It, Flashcard
• Extended Quiz blocks:
• ‘Right or wrong’ question can be disabled if applicable.
• Quiz items can have advanced configurations with score/explanation/media per answer
• New Result blocks: Add a result URL redirect to the build config.
• Extended FormBuilder block:
• Can be set optional/skippable
• Each field can be customized, including not just its title and type. E.g. the form field placeholder, whether the field is required / hidden and much more can be set.
• Now all form field types are supported, added support for “RadioButtons”, “Dropdown”, “Checkbox”, and “Date”
• Extended preset settings: User can additionally set…
• Auto close date
• Auto open date
• Block timer (one time limit or one for each individual block)
• Riddle timer
• Remember user
• Language
• Create Riddle QR Code from URL via API
• Add and remove tags from Riddle via API

You can find everything documented in our API Docs. Please reach out to us if you have specific use cases that are not covered by the API, or if you want to start using the API, but don’t know where to start!

Show remaining votes in Embed

This option allows you to provide clearer instructions to your users on how to use multi-select blocks. It shows how many votes they have left, making it easier to navigate multi-select and upvote blocks.

The example Riddle above (https://www.riddle.com/view/J403MQIQ) also contains this new feature!

New palette options for top bar

We found that the pagination bar often did not match our users’ design, leading to inconsistencies or the need for custom CSS.

You can now adjust the top bar’s background & highlight color directly in the palette – separately for blocks with or without media. It offers a cleaner, more consistent look that seamlessly matches your brand:

Bugfixes:

• Unnecessary whitespace for answer explanations that showed below the question removed
• Stats breakdown in Analyze & Embed Stats for “Other” option in polls does not show 0 anymore.
• Order-it no longer shows a grey background when dragging choices. It now has an outline which looks much nicer.
• Swiper has no unused space anymore + Auto-Advance now works.
• Long CTA Links in the result page builder looked ugly.
• SMS OTP did not work without an email field
• Sometimes, it was not possible to re-order questions in the logic

May 19th, 2025

Improvements / evolutions:

• The leads download now consists of one big file instead of multiple versions. Simpler, faster, cleaner.
• Improved user feedback when “Maximum amount of choices” are reached on multi-select & upvote blocks. The feedback now shows within the choice instead of below all choices (Example: https://www.riddle.com/view/X2V4PMtK).
  Coming soon: Visualizing the number of remaining votes to give more context to users.
• Copying a Riddle now also copies the Riddle’s tags (as well as it’s content & integrations)
• SSO improvements: Users are not logged out as quickly, andno need to confirm their login with 2FA anymore.
  (SSO is an optional Enterprise feature which we can activate on request)

Bugfixes:

• No more “Pre-selecting” of choices and choices randomly going blank on iPhones. This bug appeared in some palette combinations, we were finally able to replicate and fix the issue!
• Correct/Wrong banner: Icon color is no longer hardcoded, we now use the palette values for “Correct” and “Wrong”.
• Slots: “Spins” text not hardcoded anymore, we now use the palette value “Text color”.
• Preview in the Creator: Fixed the “NaN / Infinity %” bugs. The results in the preview should be accurate now and lead to less confusion.
• Result redirect cannot count lower than 0 (even if the redirect takes longer due to a slow connection)
• Matrix block looks fine on mobile again (choices were not aligned properly anymore)
• Giphy GIFs on result page no longer throws console error

May 8th, 2025

Block spam emails from your forms

You can now automatically block submissions using temporary or disposable emails. If a user tries to submit with one, they’ll be asked to use a valid address instead.

We’re using this open-source list to keep things accurate and up-to-date: https://github.com/disposable-email-domains/disposable-email-domains

Discover what each Riddle type can do

We’ve launched new landing pages for each content type on Riddle. Whether you’re a seasoned user or just exploring, you’ll find inspiration, use cases, and examples to take your creations to the next level:

https://www.riddle.com/interactive-content/make-a-quiz
https://www.riddle.com/interactive-content/make-a-personality-quiz
https://www.riddle.com/interactive-content/make-a-survey
https://www.riddle.com/interactive-content/make-a-form
https://www.riddle.com/interactive-content/make-a-predictor
https://www.riddle.com/interactive-content/make-a-minigame
https://www.riddle.com/interactive-content/make-a-leaderboard

You’ll also find new pages for various industries and use cases. Just hover over “Solutions” on our homepage to explore.

Other improvements:

• Minigames – new design: The Wheel of Fortune & Slots blocks now align with your palette, so they always look right on your website.
• Looker Studio: You can now visualize lead data and the detailed answer breakdown.
• Leaderboard: The “Search nickname” input is visually aligned with the rest.
• Riddle preview under “Settings”/”Palette”: No more reloading when you tweak palettes or settings makes customization smoother!
• Brevo integration: Now shows all your lists, not just the first 10.
• Project selector: When transferring Riddles, the list is now alphabetically sorted for quicker navigation.

Bugfixes:

• Special characters in lead exports are now correctly encoded.
• Fixed issues with integration when transferring Riddles.
• Language switching in Riddle 1.0 is functional again.
• Preview images are now correctly generated for social sharing.
• Correct answers in multiple choice quizzes are no longer mislabelled.
• Countdown timer won’t show when it’s disabled.
• Pagination settings now properly hide the back button when disabled.
• Media now correctly hides when “Show media” is disabled in answer explanations.
• Leaderboard preview in the Creator now reflects correct dummy ranks.
• Views tracking is fixed in personality quiz blocks and views are showing in “Analyze”.
• “Draw” text is now correctly aligned in “Pick the winner.”
• Long team names now look great in the predictor result recap.

April 3rd, 2025

New Minigame: Sudoku

The classic logic puzzle Sudoku is now available as an interactive minigame block in Riddle. Sudoku offers a highly engaging way to challenge users and boost time-on-site. It’s fully customizable and brandable (just like any other Riddle block) so you can easily integrate it into your content.

How to create a Sudoku
Go to Create > Minigame > Name your Riddle > Select “Sudoku”. You can set the difficulty, choose whether hints should be allowed, and even track how long users take to solve the puzzle. Want to offer a fresh challenge each day or week? Simply regenerate the Sudoku puzzle inside Riddle and republish your Riddle—your audience will instantly see a new version.

New: “Clock” Feature under Settings => Timers
Track how long it takes users to complete the Sudoku. You’ll find this timer enabled in the hard example below. Ready to give it a try?

• Play the easy Sudoku: https://www.riddle.com/view/mBem1dhF
• Hard Sudoku: https://www.riddle.com/view/eRZNzGvZ

Other improvements:

• Embed Placeholder – Placeholders now automatically refresh when conditions change. Users no longer have to reload the whole page anymore to see the new placeholder content (Learn more about Embed Placeholders: https://www.riddle.com/help/advanced-creation/embed-placeholder)
• Data Layer Parameters via iframe – You can now pass data to the Data Layer directly through the iframe URL. (Learn more about the Data Layer: https://www.riddle.com/help/tracking/data-layer)
• Focus Handling – Navigating between blocks now feels smoother, avoiding unexpected jumps.

Bugfixes:

• Flashcards & Remember User – More reliable behavior and bugfixes for the navigation.
• Answer Explanations –All content now displays correctly without being cut off
• No more double-clicking needed for searching in leaderboards.
• Fixed: Puzzle piece sometimes too big in Riddle Captcha.
• Fixed: Datepicker (Single Field) now usable even in tight layouts.
• Fixed: “Order-it” choice ordering after voting now works with unlimited items in polls.
• Fixed: Minigame templates now preview correctly.
• Fixed: “Show correct/wrong message” on result pages works for all blocks.

March 18th, 2025

New Features & Improvements

• Improved embed script stability – Riddles now work more reliably when embedded in mobile apps.
• Better lead data consistency – The leads table in “Analyze” now matches exported data exactly, including incomplete leads.
• Adobe Analytics integration – Enables direct tracking and reporting for quizzes.
• Custom field IDs for form fields in webhook – Makes it easier to map user input with your external systems.
• New quiz option: Reshuffling “Order-it” choices – Reshuffles all Order-it choices after each guess to make the quiz harder to create a more dynamic and engaging quiz experience.
• Checkbox fields in integration mapping – Allows checkboxes to be used in lists and tag mapping for your integrations.
• Better character count display – Form fields with “Advanced validation” are now optimized
• Google CAPTCHA – Improved handling of invalid Google Captcha keys

Bugfixes & Stability

 Improvements

• Fixed double-click issue on “Choose” – “Unknown errors” should not appear because of this bug anymore.
• Multiple “Order-it” fixes – Choices reshuffle correctly, results display properly, and navigation arrows work as expected.
• “Analyze” bugfixes – Fixed date filter for “Unique leads” metric and improved “All-time” stats calculation for more accurate analytics.
• Fixed scrolling issue for long answer explanations on mobile.
• Prevention of accidental unpublishing for embedded forms.
• Fixed “Edited” filter in the Riddle list.
• Correct Captcha field status in lead exports.
• Media library optimizations for better mobile usability.
• Fixed timer display issues in forms with GIFs.
• Resolved issue where Riddles from notifications in the Creator could cause a blank screen.
• Resolved occasional blank screen issue in the Riddle Creator.

 This update enhances Riddle’s overall reliability and user experience. 

February 24th and March 6th, 2025.

New Quiz block: Flashcards

Our new Flashcard quiz block allows you to present information in a fun, interactive way. Flashcards are ideal for:

• Learning and training – Help users memorize facts, vocabulary, or key concepts. 
• Engagement – Let users flip through bite-sized content at their own pace. 
• Knowledge reinforcement – Combine flashcards with quizzes to test understanding.

You can add text, images, and GIFs to each card, making them a versatile tool for educational and entertaining content. Learn more in our help center.

Want to try flashcards yourself? Play our “Can you guess the fun fact” flashcard set: https://www.riddle.com/view/Jh3MdT3e

Improvements & Bugfixes

• Leads API Update: The API now delivers the same data as the Leads table in Riddle for improved integration.
• Login issues fixed: Users with expired subscriptions can now log in again.
• Project user management improved: Existing users can now be added to all projects, even if no seats are available
• Image editing optimized: Media in “Original Ratio” can now be edited correctly.
• “Insert form” in email automation: “Insert form” now works seamlessly in email automation and does not show a publish warning anymore.
• Mobile UX: The back button on mobile devices has been fixed (was only a grey circle before).
• One-vote-per-browser & Captcha fixes: Issues with One-vote-per-browser in forms and with Captchas have been resolved.

February 12th, 2025

OAuth for Microsoft SMTP

We have introduced OAuth as a new authentication method for Microsoft SMTP. This improves security and ensures a more reliable connection when sending emails from Riddle.

Wildcard whitelisting for domains

You can now whitelist entire subdomains using a wildcard. For example, adding *test.domain.com will automatically allow all subdomains under test.domain.com.

New email customization options

We have added two new customization settings for email templates:

• Button font color
• Text font color

These options allow for greater flexibility in aligning your email design with your brand identity.

Improved project editing workflow

Now, when you edit a project, you will automatically switch to it. Any actions you take after editing will be within the newly edited project, preventing confusion and streamlining your workflow.

Other improvements:

• AI Riddles from URLs – Proper titles are automatically generated now.
• Better “Insert Form” handling – Prevents over-nesting and circular form insertions.
• Deleting individual leads – Leads that are deleted will now also be removed from the leaderboard.

Bugfixes:

• Right/wrong indicators – The result page now correctly shows the right/wrong indicators if the option is turned on. It did not work previously when the indicators were turned OFF on a block level.
• Captcha export mapping – Faulty mappings in the export fixed.
• Case sensitivity issues for leaderboards – Resolved login problems caused by mismatched capitalizations.

January 14th and January 28th, 2025

Create AI content from a URL

You can now create relevant Riddle content more easily than ever before. 
Simply paste the URL of any social media post or article online and Riddle will automatically create a quiz or poll/survey from it.
This is a big milestone in our AI developments, where AI starts to lighten your workload and deliver excellent and usable outcomes for you. 

Major accessibility improvements

In close collaboration with the BBC, we have accessibility-proofed all Riddle blocks. 
We are happy to announce that our embeds are now fully accessible for screen readers, meeting WCAG 2.2 and EAA standards.

We have scheduled an audit with an external supplier and will provide an official accessibility statement you can refer to in the next months.

Our next goal is to also make our Creator (which is partly accessible so far) fully accessible. 

Remember users

If the “Remember user” feature is turned on, Riddle will save all your user’s form entries to the user’s local storage. The data can then be used to automatically submit forms, or to prefill form fields. 

This feature has two advantages:

1. Your users don’t have to fill out forms over and over again. 
2. By writing into the user’s local storage, the data is stored in the user’s browser only. The data is stored encrypted, and cannot be accessed by any other page. 

Learn more about that: https://www.riddle.com/help/settings/general-settings#remember-user-via-cookies
Please note: Please check with your privacy lawyer if you need to add this option to your privacy policy.

Double opt-in via SMS

We have added an additional double opt-in method: SMS verification.
Together with our partners WebSMS and LinkMobility, we have introduced this new option to help you make your Riddle content even more secure. 

You can sign up to WebSMS here.

If you want to find out more about the feature itself, you can visit our Help Center: https://www.riddle.com/help/leads/double-opt-in/set-up-doi-via-otp-(sms)

Other improvements:

• New chart “Views by domain” under Analyze => Audience
• You can now add links to images in the RTE
• When copying a Riddle, integrations stay switched on

Bugfixes:

• Template preview now ignores “one vote per browser” setting
• First time animation fixed for Swiper
• “I give up” button was flashing too often in blocks with lives – this is fixed
• The pagination option “Show on question blocks only” now working for poll/survey
• Tooltips improvement – they should work smoother now
• Some projects could not be deleted – this is fixed
• Analyze leads table did not show DOI unconfirmed leads if turned on but leads are included in the export – this is fixed
• Reloading the page in the Creator caused page to turn blank (only for free trial users) – this is fixed
• Results and images for social sharing fixed

Why is the contact form relevant for data protection?

Contact forms are often the first touchpoint between a company and its audience, so they should be as simple and welcoming as possible. At the same time, the General Data Protection Regulation (GDPR) sets strict rules for how personal data must be handled – and these requirements can sometimes make forms feel less user-friendly. This article outlines what’s needed to make a contact form fully GDPR-compliant and offers practical ways to meet those standards without sacrificing accessibility or ease of use.

Video: Using contact forms in a GDPR-compliant way

Most contact forms collect personal details such as a name, email address, or phone number. Under the GDPR, businesses are legally required to process this data securely and transparently. Failing to do so doesn’t just risk fines – it can also damage the trust and confidence of the very users you’re trying to connect with.

(Update: Fines are only growing more and more significant for GDPR violations. As of November, 2025, the EU has levied 2645 fines exceeding 6.7 billion euros.)

What are the requirements for GDPR-compliant contact forms?

A detailed list of the eleven most essential requirements for the collection and storage of data following the GDPR can be found in the appendix of this article. The following are the key principles.

To be GDPR-compliant, contact forms must:

• Clearly state the purpose of the data collection.
• Only request data that is necessary.
• Obtain informed consent from users.
• Provide data protection information that is easy to understand and access.
• Ensure secure transmission of data, e.g., through HTTPS encryption.
• Store data in a secure country, ideally in the EU or, if outside the EU, explicitly identify the storage location.
• Use double opt-in (DOI) to get permission to store data and verify its correctness. Do not store data without a successful DOI.

The contact form should only collect necessary data and clearly explain how that data will be used.

For example, if you use a contact form as part of a competition:

• Users should be informed whether the data will be used solely to determine the winner and contact them.
• If the data is also going to be used for a newsletter, a checkbox is required for consent to subscribe to the newsletter.
• In addition, it should be explained what content the newsletter offers and how often it is sent.

The more precisely you explain the purpose of the data collection, the lower the risk associated with your form.

We have also prepared this checklist around creating GDPR-compliant interactive content – including forms but also extending to quizzes, polls, and Riddle’s 30+ other content formats.

How do I create a data protection-compliant contact form?

1. Define the goal of the form

Clearly define what the contact form will be used for, for general inquiries, customer support, or competitions.

2. Define necessary and optional information

Only collect the data that is absolutely necessary. Optional information should be marked as such.

3. Provide data protection information

Make sure users can access the data protection information before submitting the form.

4. Set up encrypted data transmission

Use HTTPS to ensure the data is transmitted securely.

5. Obtain consent for data processing

Insert consent checkboxes that must not be pre-ticked. Make sure that consent is documented.

6. Implement double opt-in to confirm the email address

To ensure that the contact form has been completed by the person who entered their email address, you must verify the accuracy of the address. Otherwise, a malicious user could enter the email address of a stranger, who would then be contacted unintentionally.

There are two ways of implementing double opt-in:

a) After the form is sent, an email with a confirmation link is sent. This email must not contain any advertising but only the request to validate the purpose stated in the form by clicking on the confirmation link.

b) A a numerical code, known as a one-time password (OTP), is sent to the email address provided in the form. The code must be entered before the form is finally sent.

Riddle offers both options for validating email addresses.

Use GDPR-compliant contact forms from Riddle

Riddle is a 100% GDPR-compliant form and quiz maker. It offers ready-made solutions for data privacy-conscious contact forms. These ensure that your form meets all legal requirements.

1. Data storage in Germany: All data is stored on Riddle’s own servers in Germany. It is neither processed on cloud services nor is it outside the EU.
2. Double opt-in options: Riddle supports standard double opt-in methods, such as sending an email link or an OTP code. Your own mail server can also be used to send the confirmation or the OTP code emails.
3. Flexibility with checkboxes: You can integrate as many as you like into the form with links to terms and conditions or data protection conditions.
4. Security measures: You can insert a CAPTCHA into the form as an additional security measure. In addition to Google and Cloudflare CAPTCHAs, you can also use Riddle-made, GDPR-compliant CAPTCHAs, which are also hosted by Riddle. 
5. No cookies or trackers: Riddle does not set any cookies or load any trackers when a form is embedded on your website.
6. Flexible integration: Riddle forms can be integrated anywhere in quizzes, surveys, polls, or personality quizzes.
7. Data storage and forwarding: Form data can be stored securely on the Riddle servers or in a Google Sheet. Alternatively, it can be sent to popular email marketing tools such as Brevo, Mailchimp, ActiveCampaign, or AWeber.
8. Easy data deletion: If you store data on the Riddle servers, you can quickly find all form entries for an email address when a user requests deletion and securely delete them with just a few clicks.

Check out this GDPR-compliant contact form template (powered by Riddle):

Try Riddle for free and create your own form – all features unlocked, no credit card required.

Frequently asked questions

Appendix: The 11 most important GDPR rules for data collection and storage

The General Data Protection Regulation (GDPR) provides clear data collection and storage guidelines that apply throughout the European Economic Area (EEA). Here are the key principles, along with the relevant GDPR articles:

1. Lawfulness, fairness and transparency Art. 5(1)(a) GDPR

Explanation: Personal data may only be processed lawfully and transparently. The data subject must be informed about what data is collected and why.

Example: A privacy policy must be easily accessible and easy to understand.

2. Purpose limitation Art. 5(1)(b) GDPR

Explanation: Data may only be collected for predetermined, clear, and legitimate purposes. Further processing for other purposes is only possible to a limited extent.

Example: If a contact form is used for customer inquiries, the data may not be used for marketing purposes without consent.

3. Data minimization Art. 5(1)(c) GDPR

Explanation: Only data necessary for the intended purpose may be collected.

Example: Questions such as “date of birth” or “address” in a general contact form should only be asked if they are needed.

4. accuracy Art. 5(1)(d) GDPR

Explanation: Data must be accurate and up to date. Incorrect or outdated data must be rectified or erased.

Example: A function for updating or correcting user information should be provided.

5. Storage limitation Art. 5(1)(e) GDPR

Explanation: Data may only be stored for as long as is necessary for the purpose. After this period, they must be deleted or anonymized.

Example: Customer inquiries should be deleted as soon as they have been processed unless legal retention obligations apply.

6. Integrity and confidentiality Art. 5(1)(f) GDPR

Explanation: Data must be protected against unauthorized access, loss, or destruction by appropriate technical and organizational measures.

Example: SSL/TLS encryption should be implemented for data transfers and strict access rights.

7. Accountability Art. 5(2) GDPR

Explanation: The controller must always be able to demonstrate that the processing of personal data complies with the GDPR rules.

Example: Companies should implement a data protection concept and internal logging mechanisms.

8. Legal bases for processing Art. 6 GDPR

Processing is only lawful if it is based on one of the following legal bases:

• Consent of the data subject (Art. 6 (1)(a) GDPR)
• Performance of a contract (Art. 6(1)(b) GDPR)
• Compliance with a legal obligation (Art. 6(1)(c) GDPR)
• Protection of vital interests (Art. 6 (1)(d) GDPR)
• Performance of a task carried out in the public interest (Art. 6 (1)(e) GDPR)
• Protection of legitimate interests, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject (Art. 6 (1)(f) GDPR)

9. Rights of the data subject Art. 12–22 GDPR

• Right of access (Art. 15 GDPR): Data subjects can request information about the personal data stored about them.
• Right to rectification (Art. 16 GDPR): Incorrect data must be rectified.
• Right to erasure (Art. 17 GDPR): Data subjects can request that their data be erased (right to be forgotten).
• Right to data portability (Art. 20 GDPR): Data subjects can request their data in a machine-readable format.
• Right to object (Art. 21 GDPR): Data subjects can object to their data being processed.

10. Data protection through technology design and data protection-friendly default settings Art. 25 GDPR

Explanation: Systems and processes must be designed to be data protection-friendly from the outset.

Example: Default settings should be configured to ensure that only necessary data is processed (privacy by design and default).

11. Information to be provided Art. 13 and 14 GDPR

Explanation: Data subjects must be provided with comprehensive information when data is collected.

Example: This is usually done using visible data protection notices or pop-ups.

You can find the full GDPR on the official EU Website.

The measurement to figure out if the content was useful is called time on site (or sometimes time on page). Suppose the user returns to the search results after a few seconds? In that case, the search engine will conclude that the result did not align with the user’s initial search query and may display that page with reduced frequency or at a lower position in the search results.

Engaging your audience and encouraging them to spend more time on your website is essential for improving your SEO rankings. The longer visitors stay on your site, the more opportunities they have to explore your content, interact with your brand, and convert into valuable leads or customers.

We will explore proven strategies and techniques to captivate your audience and make your website a must-visit destination. Slight spoiler alert: You’re reading this post on Riddle’s blog so we’ll be sharing how our quiz maker makes it easy to create ‘sticky’ / high time on site content like quizzes and personality tests.

So, whether you are an e-commerce site, a news outlet, or a service provider, increasing time on site is vital to your success. Get ready to uncover the secrets that will transform your website and maximize your SEO potential. Let’s dive in and take your website engagement to new heights!

Take this quiz to test your basic SEO knowledge

What is time on site?

Time on site, also referred to as average session duration or average time on page, is a metric that gauges the duration of a user’s engagement with a website or a specific page within that website. This is calculated by dividing the total time spent on the website or page by the number of sessions or page views.

This metric offers valuable insights into the level of engagement and interest demonstrated by visitors to your content and website. A high time on site indicates that users are engaging with your content, navigating your website easily, and spending significant time exploring your offerings. On the flip side, a low time on site may indicate that users quickly leave your website, need help finding the information they are seeking, or are uninterested in the content you are presenting.

Time on site can vary depending on the type of website and the user’s intent. For instance, a news or media website may have a higher average time on site due to users engaging with long-form articles and videos. In contrast, an e-commerce site may have a lower average time on site as users quickly navigate to find and purchase the products they need.

Understanding the typical time on site for your industry and comparing your website’s performance to industry benchmarks can help you identify areas for improvement and set realistic goals for increasing engagement.

In 2025, dwell time is still highly important for organic search – one study showed that getting a 20% lift in time on site resulted in a 5% across the board ranking boost. Doubling dwell time more than tripled that – with an 18% lift.

The importance of increasing time on site

In the digital age, where attention spans are dwindling and competition for user engagement is fierce, visitors’ time on your website has become a critical metric for success. Increasing time on site is more than just retaining users on your platform for an extended period.

It is a core strategy for enhancing engagement, optimizing search engine results, and ultimately driving increased conversions and revenue for your business. The longer a user remains on your website, the greater the opportunity to engage them, showcase your products or services, and nurture them through the sales funnel.

Users spending more time on your site are more likely to explore multiple pages, engage with your content, and develop a stronger connection with your brand. This increased engagement can result in higher conversion rates, as users who are invested in your content are more likely to take desired actions, such as making a purchase, signing up for a newsletter, or filling out a contact form.

Moreover, time on site is a significant factor in search engine algorithms. Google and other major search engines utilize dwell time, defined as the amount of time a user spends on a page after clicking on a search result, as a signal of the relevance and quality of your content. The more time users spend on your pages, the more search engines will recognize your website as a valuable and authoritative resource, which can lead to higher search engine rankings and increased organic traffic. By optimizing for increased time on site, you can enhance the user experience and improve your overall SEO performance, driving more qualified leads and potential customers to your business.

What strategies can be employed to increase time on site?

The most effective way to increase time on site is to provide users with the exact content they are searching for. If you can achieve this consistently, you will eventually achieve a top-three position in Google. However, providing the optimal content to every user immediately is challenging, particularly given the limited attention span of the typical internet user. The two most effective methods for retaining readers on your site are:

1. Displaying a brief video.
2. Inviting engagement through a challenge, such as a quiz, poll, or personality test. 

Video content is highly effective. Readers already spend considerable time scrolling through social media platforms such as TikTok or Instagram and are used to consuming short videos. However, creating a video requires high expertise and time investment. An unprofessional video will have a detrimental impact on your time on site.

Quizzes are an excellent way to engage readers. They have been used to entertain readers for decades, long before the advent of the internet. If you are old enough to remember paper magazines, you may recall the many quizzes or personality tests they had at the end of each issue. Readers would calculate their results by counting how often they selected answers a), b), or c). Creating a quiz in minutes is now also possible using Riddle.com’s A.I. tools.

Create a quiz that fits the topic of your page content and make it 5 to 8 questions long. The questions should not be too complicated or frustrate users but still challenging enough to keep them reading and answering.

Quizzes increase time on site by 3 minutes

We have conducted studies and interviewed our customers about how a quiz affects the time spent on a web page. The BBC tells us that adding a quiz to an article increases the time on site to 3 minutes and 45 seconds. The average time a reader spends on any web page across the internet is 54 seconds, according to a study cited by Hubspot.

Based on our data the time on site increase by adding a quiz is from 0:54 to 3:56 minutes – a 421% increase. You can find our sources for these numbers in our annual quiz marketing report.

If you cannot find the time or suitable topics for a quiz, you can also add a quick poll to every page. While polls do not increase time on site as much as quizzes or personality tests, they will get people to interact and also take a few seconds to study how other people have voted in the poll.

You can also find inspiration in our guide ‘143 proven quiz titles your audience will love’ – full of excellent tips and best practices around crafting compelling titles that work.

Monitoring and improving time on site

To ensure your website is performing optimally, it is crucial to have a comprehensive system in place to measure and track time on site. It is advisable to employ web analytics tools, such as Google Analytics, to collect and analyze data about user engagement and behavior on your website.

Monitor key performance indicators related to time on site, including average session duration, pages per session, and bounce rate. These metrics should be analyzed across different pages, content types, and user segments to identify areas of strength and opportunities for improvement.

For instance, you may discover that specific blog posts or product pages have considerably longer average time on site than others, which can provide valuable insights into the content and features that resonate most with your audience.

Furthermore, establish benchmarks and objectives for enhancing time on site and consistently assess your progress. This will assist you in evaluating the efficacy of your engagement-boosting strategies and making well-informed decisions about future website optimizations.

But remember… improving time on site is a continuous project.

Continuously refine your approach based on the data and insights you gather. By being prepared to test and iterate, you can identify the most effective ways to increase time on site and drive superior overall website performance.

Further reading

Definition of time on site and why it is essential to measure and improve it by AgencyAnalytics

Industry benchmarks for average time on page by MetricHQ

Frequently Asked Questions (FAQ)

Disclaimer: We do not provide legal advice. We recommend that you seek legal advice from a lawyer about how Riddle’s quiz maker complies with the CCPA.  

Riddle is fully CCPA compliant 

California introduced its California Consumer Privacy Act (CCPA), which took effect on January 1, 2020. As California has the fifth-largest economy in the world, this law has a huge impact on many businesses.  The CCPA will affect you if you are a for-profit entity doing business in California and meet any of these criteria:  

• Annual revenue over $25 million  
• Buy/ receive/sell/share personal identifiable information (PII) of over 50,000 consumers, devices, or households for commercial purposes 
• Generate over 50% of annual revenue from selling consumer personal information  

Riddle is fully CCPA compliant 

Riddle is fully GDPR-compliant and therefore also fully CCPA compliant. The GDPR is the European General Data Protection Regulation – and is considered among the strictest privacy laws in the world.

There are two options for using Riddle: 

1. Riddle without a lead form: 
   • If you create a Riddle without a lead form, we do not collect any personal information. We only collect overall (anonymous) statistics such as:  
     • 15k people took the quiz 7k answered question one with “Yes” 
   • • We do not track individual quiz results, and we are not able to break out the data for a specific user. Plus, we do not drop any cookies or use trackers to track your quiz takers. 
     • For example, if you were to use our Net Promoter Score® (NPS®) format, your audience could give their feedback about your brand or site anonymously – without any PII being passed by Riddle.

1. Riddle with a lead generation form:   
   • Quizzes are powerful lead generation tools, and adding a lead generation form will provide opt-in rates of close to 30%.  If you include a lead form in a Riddle, we will pair each of your leads’ PII with their responses.  
   • We designed Riddle so that this PII is passed directly to your email marketing tool – unless you choose to store the data on the Riddle servers.
   • We only store the information when you select the “save to Riddle” option. If you select this option, the data will be stored encrypted on our own servers in our German banking-grade datacenter, and only you will have access to it. 

Deleting a user’s personal information upon request.

As part of being CCPA compliant, you’re required to delete a PII when you’re asked to.  

With Riddle, you can do all of that without getting your developers involved.  Simply search for the data to be deleted in our lead management tools and securely erase the data. Alternatively, you can erase all data from all users stored with a particular Riddle.

Frequently Asked Questions (FAQ) about being CCPA compliant

Creating an advent calendar with Riddle’s quiz maker is easy and requires no coding or technical skills. All it takes is a creative mind to develop 24 ideas for mini-games and quizzes.

You can build these in minutes with Riddle’s AI tools – or using our formats such as ‘Tap and find’ and ‘Spot the difference’ that include images with hotspots, to challenge your audience to spot differences between two images or find hidden objects.

Example advent calendar – using Riddle’s quiz maker and leaderboard

You can see an example of an advent calendar in action – we used Riddle’s Tap and Find block with image with 24 numbers.

Each quiz is a single question, along with a contest entry form (plus entry to our leaderboard).

• Make and copy a one question quiz 24 times.
• Simply change the hot spot location in the Tap and Find block for different days, plus add a new question.
• The correct day’s quiz will display automatically using our embed placeholder.

Why create an advent calendar?

An advent calendar – especially incorporating quizzes or mini-games like Sudoku or crosswords – on your website will help you with these goals:

• Get repeat visitors during the most significant shopping time of the year.
• Attract more attention: In 2025, capturing (and keeping!) your audience’s attention is more crucial than ever. According to marketers, interactive content is 81% more effective than traditional articles at engaging readers from the start.
• Increase dwell time on your website: Quizzes are highly engaging (421% more time on site than passive content) and will keep your visitors on your site longer.
• Get more SEO traffic – all that extra time on site means more visitors; Google ranks sites higher that have more dwell time. (For a deep dive, check out our post on “time on site”.)
• Sell products from the quiz result pages with call-to-action buttons.
• Collect email addresses from participants for your newsletter – especially if you’re running a 24 day contest (‘The highest total points wins!’)

Ideas for advent calendar content

Here are some ideas for your advent calendar content and suggestions for creating them.

Quizzes

These quizzes can all be generated using the Riddle AI quiz builder, and they will only take a few minutes to create.

• Holiday traditions around the world: Ask questions about unique Christmas traditions from different countries.
• Movies: A quiz about famous Christmas movies like Home Aone, Elf, or The Grinch
• Music: A quiz about famous Christmas songs: Guess the lyrics or identify a singer. You can build this quiz using our free text answer option, play a sound bit, or show a YouTube clip with a song and ask the quiz taker to enter the singer’s name.
• Festive food facts quiz: Ask questions about popular holiday dishes and ingredients,
  like “What is a traditional pudding in the UK?”.
• Christmas carols quiz: Show the opening line of a popular carol and use the free text answer quiz block type to have the quiz taker type the carol’s name.
• Famous people’s winter birthday quiz: Show pictures of celebrities and ask which of them was born in December.

Image-based games

Use our Spot the Difference, Guess It, or Tap and Find block types to create image-based quizzes. You can easily create these images using AI tools like Midjourney or ChatGPT. 

• Hidden star quiz: Create an image of various Christmas objects and hide one or many stars the quiz taker needs to find.
• Spot the difference: Create a Christmas scene loaded with ornaments and make subtle changes to one image using a photo editing tool like Adobe Express or Canva. Ask the quiz taker to find the differences.
• Guess it: Which Christmas character is this? Quiz takers have 5 chances to guess the blurred out image. Each wrong guess means fewer points but the image unblurs slightly to help.

As these Riddles are fast and easy to create, mix them with the Christmas quizzes to create 24 different Riddles for your advent calendar.

Second example

Create a placeholder for your advent calendar Riddles

Using the embed placeholder feature in Riddle, you can schedule your advent calendar all in advance.

1. Quickly make 24 quizzes with our intuitive AI quiz maker.
2. Create the embed placeholder.
3. Embed on your site (as easy as placing a YouTube video)
4. Schedule one Riddle daily for the 24 days leading up to Christmas Eve.
5. That’s it! Once set up, your calendar will run automatically for 24 days.

If you are using Riddle’s quiz lead generation tools, we recommend you download your leads or connect Riddle to your CRM, such as Brevo, Active Campaign, MailChimp, etc., to add new leads to your email marketing campaigns.

The Riddle embed placeholder will handle all the scheduling and swap out the Riddles on the set date for you automatically.

Advanced techniques 

Leaderboards

To make the advent calendar more engaging, consider adding a quiz leaderboard. You can connect all 24 Riddles to the same leaderboard and give a grand prize at Christmas to the top three spots on the leaderboard. 

Email automation

Set up an email automation in Riddle to send an email to each participant after the quiz is completed. Use this to promote your products. If you are using the leaderboard, also add a link to the leaderboard asking the user to check their place and reminding them to come back the next day to get a shot at a top leaderboard position.

CTA buttons

Add a call-to-action button to your quiz result pages – promoting Christmas specials, discount codes, or related content 

Use tags

Add the tag “xmas” to each Riddle in your Your Riddles list to make them easy to find. You can also use tags to add Riddles based on the tag to the embed placeholder.

Further reading

12 Days of Christmas – Advent Calendars, A Marketing Tool. This article gives background and examples of offline- and online advent calendars.

Frequently Asked Questions (FAQ)

Quizzes and personality tests are considered powerful marketing tools. Benefits range from engaging your audience with interactive content, driving traffic to your website, gathering important customer intel, and generating high-quality leads. However, creating a good quiz takes time – you’ll need to research the correct answer and write wrong answer options. This is where the Riddle AI quiz maker will make your life much easier.

Traditional methods of quiz creation can be time-consuming. If you wish to create quizzes on varying topics, a certain amount of research goes into listing out ideal questions and answers and creating a quiz. This is where Riddle.com’s new AI quiz maker comes into the picture.

Personality tests are even harder to create. You need to develop good personality results, write result copy, and create situational questions and answer options to make it an engaging personality test. Even for someone with decades of experience, creating a personality test takes 3 to 5 hours.  

Introducing the AI quiz maker

Our team at Riddle.com has released the first AI-powered quiz and personality test maker. Using our ‘create from topic’ and ‘create from URL’ options enable our customers to create quizzes and personality tests in seconds. Sports teams, brands, and publishers already use Riddle.com’s quiz platform to engage with audiences, capture data, drive traffic, and raise brand awareness.

Producing quizzes almost instantly, this tool will enable an even faster turnaround of interactive content creation. The AI quiz generator was developed using the public API from OpenAI, which brought us ChatGPT.

Equally important, we did not just use the publicly available models from OpenAI as they fall short when creating the perfect personality test. A good personality test needs to have 3 to 4 results. The questions must be situational, with answer options that score a range of points for the matching personality result.

Riddle’s team has more than 20 years of experience in test creation. For example, we used hundreds of our homemade personality tests to train our model. We also trained our model on the book “Quizmaster”, published by our founders, Mike Hawkins and Boris Pfeiffer.

Important note: We never use content from our customers to train our models. Our customers’ data is owned and controlled by them, not by Riddle. This privacy-first philosophy is in line with our passionate GDPR-compliance as well.

The questions and answers in the quiz below are by Riddle.com’s AI quiz maker – created from this article URL. 

AI-generated personality tests

Our AI quiz generator has worked great for pop quizzes since 2014. Most quiz makers focus on this content type and on AI-generated forms. While we do not see much value in having AI generate a form, creating a personality test with AI is a game-changer.

Check out this quiz created with a simple prompt in the Riddle quiz maker: “Which new sport should I try as a hobby?”

Now play the 5-question Riddle below and find out your new sports personality with recommendations on which sport to try next.

• Riddle AI generated 99.5% – we only manually changed a setting on the result page to hide the percentages for the winning personality.
• Human intelligence has not touched anything else.
• It took less than 2 minutes to create.
• Creating the same test manually would have taken about 2 hours.

Automatically create AI quizzes with the Riddle API

Creators in our business and enterprise plan can also use the Riddle API to automatically create quizzes with our AI models. This will allow creators to set up automated content creation.

1. Combine automatically created quizzes with the embed placeholder and get a fresh quiz on your website in set time intervals.
2. Create a fully automated ‘quiz of the day’.
3. Link that to a leaderboard and launch a daily quiz competition with monthly winners with very little effort.

Benefits 

Organizations need new content to generate traffic and promote stickiness on their sites. AI-generated quizzes are perfect for rapidly creating new content that increases Google SEO rankings while staying more relevant to the day’s trends and news agenda. 

CEO and founder Boris Pfeiffer commented: “Clients love producing quizzes for content, but time has always been a factor against them. Our new AI quiz maker overcomes this. Customers can now create instant quizzes in real time to capture responses and data or entertain their audiences. Client feedback so far has been unanimously positive.”

Riddle.com allows organizations to create quizzes for their respective communication strategies, not for Riddle.com’s personal content, as some other websites do. The new AI quiz generator will speed up this process.

Applications and use cases 

• Education: Schools and universities can use AI quiz makers to enhance learning and assessment. 
• Marketing: Brands can use these quickly made quizzes to regularly engage their audience with fun trivia contests and personality tests for all the marketing benefits discussed above. 
• Corporate training: Businesses can use these quizzes in training and development programs.
• Online learning platforms: Integrating AI quiz makers into e-learning and MOOC platforms can help them create multiple online quizzes. 
• Other industries: Depending on the organization’s objectives, it can be used in healthcare, certification programs, recruitment processes, and many other areas. 

Riddle: Beyond AI Quizzes – A Workflow Revolution for Publishers

Riddle isn’t just the first online quiz builder – it’s a full-scale content automation platform tailored for modern publishers. It lets editorial teams concentrate on storytelling and journalism, while the background systems take care of scaling engagement.

As soon as an article is published, Riddle gets to work, generating interactive formats like quizzes, polls, or personality tests that naturally align with the editorial content – deepening reader involvement.

Here’s where the real efficiency kicks in: with Riddle’s API Builder, those interactives aren’t just suggested – they’re built and delivered directly into the publisher’s CMS. Editors stay firmly in control, with the ability to review and fine-tune content before it goes live. It turns the traditional model on its head – interactive content no longer needs to be a time-consuming add-on; it becomes an integrated part of the publishing process.

This is more than automation – it’s a smarter way of working.

Riddle streamlines the production of engaging content without sacrificing quality or oversight. By removing the bottlenecks that slow down creativity, it frees up teams to focus where it matters most. The result? Faster workflows, higher engagement, and a publishing operation that runs with quiet, seamless efficiency.

Customer feedback 

“This new AI technology means we can turn the quizzes around in 20 seconds with AI. Before, it would have taken 20 minutes manually,” said Nikola Popov, founder of the sports quiz site Quizzhero.com.

“It also means we can involve more staff in creating them, which is brilliant. Our audience loves taking football quizzes. However, time was always a factor in producing them quickly enough, especially on game days. Now, we can turn them around really quickly and keep our fans entertained.”

Future prospects

Conclusion

Riddle.com’s introduction of an AI-powered quiz maker marks a significant leap forward in interactive content creation. By leveraging AI technology, organizations can now effortlessly engage their audiences with timely quizzes that drive traffic, capture valuable data, and enhance brand awareness.

This innovation streamlines the quiz creation process and opens up diverse applications across education, marketing, corporate training, and beyond. As AI continues to evolve, the potential for these tools to revolutionize content strategy and audience engagement looks promising, setting a precedent for future advancements in interactive digital experiences.

We recently updated this popular post to reflect the latest data and research – especially around the rise of A.I. as well as the ongoing shift away from desktop to mobile (64.17% of all web visits – as of June 2025).

Before you create a quiz with your favorite quiz maker, find out the secrets behind the quiz titles that intrigue and inspire your audience to engage and complete. Then, put these findings into practice with our list of 143 quiz titles by topic, ranging from tech to entertainment and mental health.

Looking for inspiration? Explore our case study library to discover how experienced Riddle creators use quizzes to drive impressive results – from Tate Modern, whose quizzes generate 50% of their traffic, to Immediate Media, which saw a 20% increase in time on site.

Why quiz titles matter for engagement & SEO

With 1.5 billion websites (and counting), plus streaming videos, playing games, and sharing the latest cat video on Tik Tok, your potential audience has a lot of choices – too many choices most likely. Show them boring or dull content, and click and they’re gone.

Online quizzes (with good quiz titles) help cut through all of this noise – turning passive, idle browsers into clicking and engaged participants. Users who click stay on site longer – much longer (up to 52.6% longer according to Mediafly).

All of that quiz-powered engagement is a powerful secret sauce to level up your content, helping you with:

More time on site: The typical quiz averages 8-12 questions – and that translates into spending longer clicking and interacting on your site. We crunched the numbers and found that visitors to pages with quizzes spend 3 minutes 56 seconds there. That’s more than a 4X improvement compared to the 54 seconds visitors spend on pages without interactive content.

Better SEO: All that extra time on site does wonders for your search rankings. Google rewards sites that have low bounce rates and high dwell time with better search rankings – those are clear signals that visitors are finding the content valuable. And better SEO means more site visitors and customers.

More revenue: All of that time on site also translates into improved monetization – you can collect zero-party data with quiz lead generation, as well as more ads on your page. A top quiz maker like Riddle will let you programmatically serve your own ads into your quiz (you can use Riddle’s flexible ad block) as well as refresh the ads on your site every X questions). This pays off – publishers consistently tell us they get 20% more revenue from pages with quizzes on them.

The 3 essentials every high-converting quiz title needs

Now that you’re ready to create your online quiz, we recommend you follow these three best practices:

1. Short, punchy titles
2. Get personal and speak to the user
3. Add power words for urgency (and drive clicks)

When crafting high-converting quiz titles, it pays to be brief – especially on mobile devices. Your goal should be to have titles of no more than 4–7 words for maximum impact on smaller screens. That’s shorter than our previous advice of 6-10 words – it pays to focus on super-tight phrasing that fits comfortably on a smartphone screen without getting cut off.

Top-performing titles lean into personality and urgency by speaking directly to the user. See how “How Future-Proof Is Your Skillset?” is much more compelling than “Future-ready or Stuck in the Past: Take our Career Test!”?

Don’t be afraid of a well-placed emoji for eye-catching playfulness, and be sure to sprinkle in Emotional Marketing Value (EMV) power words such as ‘secret’, ‘actually’, ‘really’, and more. Remember, it’s not just about what the quiz is – it’s about how the title feels.

Create your own quiz titles – with AI

Artificial intelligence makes crafting the perfect quiz title easier than ever. Whether it’s Copilot, Gemini, or ChatGPT, you can quickly have AI whip up a long list of possible quiz titles.

But just like anything around artificial intelligence, you need to know what to ask – and how to analyze what is created – in order to pick the best quiz title for your needs.

Sample prompt for creating a quiz title with AI:

To save you a step, consider using our sample prompt when asking AI for quiz titles:

I’m a content marketer for <your brand or site> creating on online quiz around <your topic> in order to <your marketing goals – drive engagement, collect leads, etc.>. I need 10 variants of a quiz title – each should have short, punchy titles of 4-7 words, refer to the user directly (e.g. ‘you’), and also use EMV (emotional marketing value) words to create a sense of urgency.

For example, we modified this prompt for use in a careers site:

I’m a content marketer for a hypothetical site called Gen Z Unleashed creating on online quiz around finding work in order to drive engagement. I need five variants of a quiz title – each should have short, punchy titles of 4-7 words, refer to the user directly (e.g. ‘you’), and also use EMV (emotional marketing value) words to create a sense of urgency.

And this is what ChatGPT came back with – impressive, right?

• Are You Wasting Your Talents?
• What’s Blocking Your Dream Job?
• Is Your Career Path Off-Track?
• How Hireable Are You Really?
• Are You Built for Freelance Freedom?

As a good rule of thumb with AI, we recommend asking it for 2X more title variants than you initially expect – the quality of aritificial intelligence-created content is… uneven. Half of the entries will be good, the others mediocre – so a larger pool of possibilities will help you hone in on a winner.

Create quiz titles with our AI tool

To save you a click, you can also just try our AI quiz title creator here:

Riddle’s quiz maker integrates AI into creating a quiz, poll, or other interactive content. You simply enter a topic – or ask AI to craft a quiz based on a URL.

For example, your editorial team can add interactive content to their workflow. Any time they write an article, they just paste that URL and voila! Your site has another high impact quiz, poll, or survey.

If you like the quiz title, copy it and create a free trial account on Riddle.com. Then make a new quiz using Riddle’s A.I. quiz maker with this title.

Wrapping things up

Let’s face it – no one clicks a boring headline. You only have a split second to grab your audience’s attention – if they don’t click, your quiz does not stand a chance. The good news? You now have the tools, tips, and examples to write quiz titles that get noticed.

Remember: Aim to create quiz titles that feel punchy and personal. They’ll be the ones worth clicking. That first impression counts so make it a good one.

143 quiz titles (and examples) we love by topic and industry

AI & tech

1. Which AI Tool Fits Your Workflow?
2. What’s Your Digital Productivity Style?
3. Are You More Human or Bot?
4. What’s Your Future-of-Work Persona?
5. Could You Outsmart an AI Tool?
6. Are You Fully Automated or Not?
7. What’s Your Prompt Engineering Style?
8. Which AI Assistant Matches You?

Mental health

9. Are You Living Mindfully Enough?
10. What’s Your Mental Resilience Score?
11. How Emotionally Aware Are You?
12. What Type of Inner Voice?
13. Do You Set Good Boundaries?
14. What’s Your Daily Wellness Pattern?
15. What’s Your Emotional Regulation Style?
16. Are You Experiencing Burnout Signs?

Sustainability

17. What’s Your Eco‐Footprint Style?
18. Could You Survive Zero Waste Living?
19. Are You a Conscious Consumer?
20. How Green Is Your Routine?
21. What’s Your Climate Action Superpower?
22. What’s Your Plastic-Free Living Potential?
23. What’s Your Upcycling Personality Type?
24. What’s Your Eco-Friendly Energy Score?

Personality tests

25. What Color Is Your Personality?
26. What Dog Breed Matches You?
27. Introvert or Extrovert – Find Out
28. What’s Your Social Battery Score?
29. What’s Your Alter Ego Persona?
30. Which Element Best Reflects You?
31. What’s Your Chaos vs. Order Ratio?
32. What’s Your Vibe Right Now?

Career

33. What’s Your Dream Career Path?
34. Are You Really in Right Job?
35. Do You Have Leadership Potential?
36. What’s Your Burnout Risk Level?
37. What Industry Truly Suits You?
38. What Career Matches Your Personality?
39. Are You Culture Fit or Rebel?
40. What’s Your Workplace Superpower?

Product recommendation

41. What Hair Oil Matches Your Vibe?
42. Mac or PC – Which Suits You?
43. What’s Your Signature Drink Tonight?
44. Which Smartwatch Fits Your Lifestyle?
45. What Coffee Maker Should You Get?
46. What’s Your Art Collector Type?
47. Which Smartphone Matches Your Personality?
48. What’s Your Tech Gadget Type?

Coaching & mentoring

49. What’s Your True Life Purpose?
50. Are You Mover, Connector, Creator?
51. What Kind of Healer Are You?
52. What’s Holding You Back Most?
53. What’s Your Emotional Intelligence Type?
54. Is Your Job Your Calling?
55. What’s Your Growth Mindset Score?
56. What’s Your Coaching Style Archetype?

Marketing & business

57. Are You a Marketing Mastermind?
58. What’s Your Marketing Superpower Type?
59. Should You Start a Business?
60. What’s Your Ideal Brand Voice?
61. How GDPR-Compliant Is Your Business?
62. What Kind of Negotiator Are You?
63. Are You Brand or Performance Marketer?
64. What’s Your Funnel Building Style?

Travel

65. What’s Your Travel Personality Type?
66. Which U.S. City Suits You?
67. Could You Backpack the World?
68. What’s Your Dream Travel Season?
69. Are You Tourist or Travel Hacker?
70. Which Celebrity Is Your Travel Buddy?
71. Can You Travel Light Successfully?
72. What’s Your Ideal Vacation Vibe?

Education

73. Should You Even Go to College?
74. What Major Actually Fits You?
75. What’s Your Ideal Learning Style?
76. Could You Ace a Teaching Exam?
77. What STEM Career Matches You Best?
78. What’s Your Study Method Style?
79. What’s Your Exam Strategy Score?
80. What Master’s Program Is Right?

Entertainment

81. Which Star Wars Character Are You?
82. What Hogwarts House Suits You?
83. Can You Name These Unmasked Stars?
84. Are You Indie, Pop, or Rock?
85. Which Sitcom Character Are You?
86. What’s Your Movie Genre Personality?
87. Can You Match Song to Decade?
88. Are You Main Character Energy?

Sport

89. Can You Beat the Video Ref?
90. What’s Your Olympic Sport Match?
91. What English Football Club Fits?
92. What’s Your Fantasy Draft Style?
93. Could You Win a Gold Medal?
94. What’s Your Game-Day Personality?
95. What Sport Should You Try Next?
96. What’s Your Soccer Superhero Identity?

Finance

97. Are You a Savvy Saver?
98. What’s Your Financial Personality Type?
99. What Kind of Investor Are You?
100. Can You Outsmart Online Scammers?
101. Do You Spend or Save More?
102. What’s Your Retirement Readiness Score?
103. Are You Ready to Buy Property?
104. How Well Do You Budget?

Automotive

105. What’s Your Dream Car Type?
106. Buy or Lease – What’s Better?
107. Are You a Smart Negotiator?
108. Could You Drive Stick Abroad?
109. What’s Your Road Trip Personality?
110. What Car Feature Suits You Best?
111. Are You a Safe Driver?
112. What’s Your Ideal Car Style?

Real Estate

113. Where’s Your Dream Home Location?
114. Should You Renovate or Sell?
115. Could You Handle Tiny Living?
116. Are You City or Country Living?
117. Could You Survive the Van Life?
118. What’s Your Home Décor Style?
119. Should You Become an Agent?
120. Where Should You Relocate Next?

Relationships

121. Are You Ready for Real Love?
122. What’s Your Love Language Style?
123. Do You Attract Right People?
124. Are You Marriage Material Yet?
125. What’s Your Attachment Style Score?
126. How Much Emotional Baggage Carrying?
127. Are You a Great Partner?
128. Which Dating App Suits You?

Health & fitness

129. How Healthy Is Your Lifestyle?
130. What’s Your Fitness Personality Type?
131. What’s Your Daily Health Score?
132. Do You Sleep Like a Baby?
133. Are You Mentally and Physically Fit?
134. What’s Your Ideal Rest Day Plan?
135. Are You Ready for Yoga?
136. What’s Your Nutrition Personality Type?

Food & drink

137. What’s Your Food Personality Type?
138. What Kind of Coffee Are You?
139. Which International Cuisine Matches You?
140. Are You More Sweet or Savory?
141. What’s Your Signature Cocktail Style?
142. What’s Your Ideal Comfort Food?
143. What’s Your Snacking Personality Style?

Additional resources on creating a good quiz title?

The good news is that are a number of really good (and free!) tools out there to help you automatically analyze your quiz titles. Here are some of our favorites:

Emotional Marketing Value analyzer: this free tool from the Advanced Marketing institute rocks. Just copy and paste your quiz title – and it gives you a score about how compelling it is.

801 power words that convert: Jon Morrow over at Smart Blogger compiled this awesome list of 800+ words the grab attention – and convert into action… in this case, starting your quiz.

With words like audacious, colossal, phenomenal – it’s a fantastic resource.

How to create a good quiz?

Want to know how to create a good quiz?

• We wrote an article on best practices when creating a quiz.
• Or take our free quiz maker video courses at the Riddle Academy.

These will help you write a quiz title and create a quiz that actually converts.

Have questions? Just ask in support chat here or on Riddle.com or email us at hello@riddle.com.

Interactive content like quizzes, polls, personality tests, and mini-games are powerful engagement tools. But they are equally useful for collecting personal data from users for lead generation, contests, leaderboards, and more.

However, collecting personal information (PII) is serious business. To keep your business GDPR-compliant content, it’s crucial to follow the guidelines below.

Adding videos, images, or other content

Adding multimedia, such as videos, makes your online content much more effective. However, there are pitfalls to avoid since many services will collect personal data from your audience.

In particular, you should avoid these three services:

1. YouTube
2. Vimeo
3. X (Twitter)

If you are using these services, it’s crucial ask the user for permission to load the content as these tools will load a cookie.

To make this easy for you, Riddle lets you create and show a permission screen before content from these networks is loaded.

Check out this help article to learn how to use this feature.

Want to use videos in your Riddle?

We recommend uploading MP4 video files, as they will be hosted on our Riddle servers. Riddle will not set any cookies or trackers because we value your and your quiz takers’ privacy, ensuring GDPR compliance in your multimedia content.

(Plus they also look much better – without YouTube, Vimeo, or Twitter adding their own branding and controls to your Riddle.)

Collecting email and personal data

You have to pay special attention when dealing with personal data:

• Please make sure to ask for permission – check out our templates for some sample legal language to remain GDPR compliant.
• Use double opt-in (DOI) either via email or via a one-time code to stay compliant with GDPR.
• Save lead data to Riddle or to an integration like Brevo.com which is also GDPR compliant.
• The “Save to Riddle” option is easy for people who don’t want to send data to another email tool or marketing software.
• Save lead data to your tool.
  If you save your lead data using another method, ensure it is GDPR compliant. (Most popular U.S.-based companies are probably problematic). (List of GDPR-compliant tools)
• Meta (Facebook) Pixel
  Using FB Pixel is controversial in GDPR terms. We recommend against using it.

Riddle defaults that make your interactive content GDPR-compliant

• We serve all Google fonts from our servers, ensuring GDPR compliance by avoiding third-party trackers.
• All lead data stored on our servers is encrypted.
• We never use trackers or cookies for your quiz takers — only completely anonymous local storage for features such as limiting how often someone can take part in a quiz, poll, or other Riddle content.
  • You can read our full breakdown around using cookies and local storage for your audience here: https://www.riddle.com/legal/cookies
• Our servers are in a banking-grade data center in Germany, operated by ourselves with backups in Luxembourg, and strictly adhere to GDPR regulations.
• We do not use Cloudflare or any other CDNs operated by U.S. companies. Instead, we manage our Germany-based CDN ourselves, keeping your content GDPR compliant.

Any questions about creating GDPR compliant content?

If you have any questions about using Riddle to collect personal information – for example, for lead generation, quiz contests, or other interactive activations – we’re here to help.

As an EU-based company, we understand the importance of GDPR compliance and data privacy. Our entire team – from founders and product managers to developers – actively supports customers with questions like these. You can reach us via our support chat or by emailing hello@riddle.com. We’re also happy to arrange a support or Teams call to discuss your specific use case in more detail.

Riddle is trusted by some of the world’s leading publishers and brands, including Immediate Media/Burda (case study), 20 Minuten (case study), Club Med (case study), Tate Modern, and many others.

Founded in 2014, Riddle powers 2.8 billion quiz and survey questions every year for publishing partners. We bring deep experience helping organizations harness the power of interactive content while staying fully compliant with GDPR and other privacy regulations.

Frequently Asked Questions (FAQ)

(You can use Riddle’s quiz maker to easily create your own NPS that completely matches your brand’s look and feel in under 60 seconds. Click here or scroll to the bottom of the post for more information.)

Definition: Net Promoter Score (NPS)

The NPS is measured on a standardized scale from 0 to 10. This scale is used as a response option to the above-mentioned question about the likelihood of recommending the company, product or service. The answer option “zero” corresponds to the fact that there will be no recommendation at all and the answer option “ten” corresponds to the fact that there will definitely be a recommendation.

The answers are divided into three segments, which are defined as follows:

• Promoters (9-10): Customers who would actively recommend the company and are seen as loyal supporters.
• Passives (7-8): Satisfied customers who will not actively recommend the company.
• Detractors (0-6): Customers who criticize the company and could potentially spread negative word-of-mouth.

How is the Net Promoter Score calculated?

The NPS is measured on a numerical scale (usually from 0 to 10) and is calculated as the difference between the percentage of promoters (customers who give a rating of 9 or 10) and the percentage of detractors (customers who give a rating of 0 to 6).

The formula is:

NPS = % Promoters – % Detractors

The NPS provides a comparable, quantitative indicator of customer satisfaction. Smart business can measure changes in NPS, and map them to new features in the product or changes in customer care.

Example calculation

The NPS has a general value range of -100 to 100. Suppose the NPS survey receives 100 responses, of which 60 are promoters, 20 are passives and 20 are detractors. This results in an NPS of 40.

NPS = 60/100 – 20/100 = 60% – 20% = 40

A negative NPS would occur, for example, if the 100 responses included 20 promoters, 40 passives and 40 detractors:

NPS = 20% – 40% = -20

For reference, in 2025, the average Net Promoter Score for 40 of the leading software makers was just 24% – ranging from Adobe Photoshop (at -9%) to Google Docs (+52%). (Source: MeasuringU)

Example NPS survey – created with Riddle.com

Create your own NPS survey for free with our 14 day free trial.

What factors influence the NPS?

Typical factors that influence the NPS are:

• Product quality and freedom from defects – does the product perform its tasks without problems and without causing defects?
• Customer service – how quickly are customer queries responded to and can customer service provide assistance?
• User-friendliness – can customers quickly find their way around the product without much help? How steep is the learning curve? Can important functions be quickly found without problems?
• Value for money – does the product deliver value that matches the price?

In addition to these internal factors, external factors can also influence the NPS. A better or comparable but cheaper competitor product will negatively influence the NPS if a customer is annoyed that they did not choose the competitor.

General market trends also influence the NPS, without any individual company being able to react to them. A good example of this is the hype surrounding bubble teas in 2011 and 2012.

During this time, numerous bubble tea shops opened and even large chains such as McDonalds added bubble tea to their range. After a report by RWTH Aachen University about substances in bubble teas that were allegedly harmful to health and a subsequent wave of negative reports, the market for bubble tea collapsed completely.

NPS surveys of large companies that have included bubble tea in their range suddenly show a change from a very high to an extremely low NPS value, without this being within the company’s sphere of influence. 

Sources: https://globaledge.msu.edu/blog/post/57326/the-bubble-tea-industry–how-one-drink-found-global-success and https://en.wikipedia.org/wiki/Bubble_tea

What is a good NPS value?

A “good” NPS value depends heavily on the industry. For example, banks traditionally tend to have rather poor NPS values, while car brands tend to have very good NPS values.

The University of Bamberg has published a comprehensive study on various industries and compared the NPS values of individual industries and different user groups (non-customers, regular customers, etc.). For the UK, Marketing Weekpublished the NPS for some popular UK brands.

Across all user groups, Amazon achieved the best NPS value of 23, while Deutsche Bank achieved a value of -78.

Further sample values from the survey of regular customers:

(Note: this study is from April 2013 – today’s NPS values might be quite different)

But here, too, it is very important to differentiate who is surveyed. For example, if you only look at the ratings of regular customers, Audi, with an NPS of 63, is ranked first among the major brands, while Coca-Cola, with an NPS of 35, is only ranked 18th.

Generally speaking, the goal should be to achieve an NPS greater than zero. This ensures that there are more people who recommend the company than people who speak negatively about it.

If the company is not a well-known brand like Audi or Coca-Cola, it doesn’t usually make sense to conduct an NPS survey among non-customers. As soon as only existing customers are surveyed, the goal should be an NPS well above zero.

Industry-specific sample values

From the studies, one can see the typical NPS range for individual industries. These are as follows:

The following scale can be applied to industries across the board:

• NPS over 50 -> excellent
• NPS from 0 to 50 -> shows that the company is performing solidly, but there is room for improvement
• NPS below 0 -> there are serious problems with customer satisfaction

Advantages and disadvantages of the NPS

The main advantage of the NPS value is the easy comparability between periods within one’s own company and with companies in the same industry. Since it is a standardized question, one can easily observe the changes of the NPS over time and form correlations with product or process changes.

NPS can be used across industries and enables quick trend analyses.

One of the primary disadvantages of NPS is the fact that the standard version does not provide any justification for the rating. Of course, you can ask follow-up questions based on the rating using suitable tools. This requires branching logic so that a suitable follow-up question can be asked depending on the rating. For example, “What is the main reason you would not recommend us?”

Another disadvantage is that the evaluation often depends very much on the last user experience. A generally satisfied user who has encountered a disturbing product error shortly before the survey will almost certainly not give a good evaluation, even if they have been satisfied with the product for years. The customer status (regular customer, occasional user, new user, etc.) can also have a significant influence on the NPS.

Ideally, the customer status is transferred to the NPS tool so that it can be taken into account in the evaluation. With Riddle, this is very easy to do using the Riddle Data Layer. This allows the customer status to be transferred completely anonymously to the NPS survey and stored together with the survey result.

Areas of application for the Net Promoter Score

Below, we have listed some areas of application for the NPS for different industries.

Sports clubs

Measuring member satisfaction

A sports club could regularly send NPS surveys to members to find out how satisfied they are with training conditions, coaching performance, or club life.

Example: A tennis club asks its members about their satisfaction with court availability. Detractors might point out that the booking systems are inefficient, leading to optimization.

Improving events

NPS can be used for club events such as tournaments or summer festivals.

Example: Participants receive an NPS survey after a club run. Promoters might recommend the event, while detractors might criticize poor organization or a lack of refreshments.

Feedback for coaching performance

NPS can be used specifically for training sessions or coaches to measure the quality and effectiveness.

Example: A youth soccer club uses NPS feedback from parents to evaluate satisfaction with the coaching skills and interaction with the children.

Visit our dedicated page for sports teams to learn more about how Riddle can help with fan engagement and revenue generation.

E-commerce

Strengthening customer loyalty

The NPS shows whether customers are willing to recommend the company. Regular queries after purchases can help identify weaknesses.

Example: An online clothing retailer asks customers about their shopping experience. Low scores could indicate long delivery times or poor product quality, while promoters praise the easy returns process.

Optimizing the user experience

A low NPS can indicate problems with navigation or checkout.

Example: An electronics retailer introduces an NPS after using its app and discovers that detractors are often dissatisfied with the search function. A better search feature can increase the NPS.

Targeted customer approach

The NPS can be segmented to reward promoters with exclusive offers and to target detractors for recovery.

Example: An online furniture store offers promoters discounts on their next order and asks detractors for details of their complaints.

Publishers

Increase reader loyalty

Publishers can regularly ask their subscribers about their satisfaction with the content to understand what is well received.

Example: An online news portal like “Spiegel Online” uses the NPS to measure satisfaction with special subscriber content. Promoters praise investigative reports, while detractors criticize monotonous content.

Tailoring content to target audiences

NPS can help you better understand which topics, sections, or authors resonate with readers.

Example: A lifestyle magazine uses NPS surveys to discover that recipes and fitness tips are more popular than political analysis pieces and decides to focus more on these topics.

Optimizing the subscriber experience

NPS can be used to identify problems in the subscription process or with digital platforms.

Example: A publisher of academic books uses NPS for its e-book platform and finds out that many detractors are complaining about technical problems. The platform is revised to provide a better user experience.

Learn more how Riddle is helping leading global publishers to generate ad revenue, increase time spent on site and improve data collection.

Why is the NPS important for companies?

NPS is an excellent early indicator that can identify potential problems in the product or in the sales process. With constant monitoring, it is possible to react very quickly to problems that would otherwise only occur much later in the form of fluctuations in sales. In the long term, the NPS correlates with an increase in sales and the growth of the company in comparison to the market. The NPS can therefore be used very well to develop and test strategies that reduce churn rates in the long term and increase customer loyalty.

How can companies improve their NPS?

First and foremost, a poor NPS value is more of an opportunity than a major problem. Therefore, every company should dare to ask for the NPS, even if the expectations of the value are rather low.

As soon as a starting value is measured, you can actively work on improving the product offering and see the success of the changes to the NPS.

Strategies for optimizing the NPS

If the NPS value is poor, it makes sense to add another question to the standardized question. By using branching logic, you can ask detractors a different question than you ask promoters.

Though you can ask promoters why they recommend the product, it’s more important to ask detractors: “What is the main reason you would not recommend our product?” This can be a free-text question if no reasons are known internally, or a multi-choice selection if, for example, a list of common complaints can be provided by the customer support team. 

Based on the detractors’ answers, the problems can now be addressed directly and the product, communication, training, or support can be improved to permanently increase the NPS.

Calculate the NPS with Riddle

When using a Net Promoter Score block in a Riddle survey, Riddle calculates the NPS value automatically and also provides a corresponding classification of the value.

Since Riddle also displays the development of the NPS over time in a graphic, you won’t need any other tools to calculate the NPS. The NPS block is available in all Riddle plans and can be used without limits for any number of surveys.

Create a NPS® with Riddle’s quiz maker

Want to build your own Net Promoter Survey? You can use Riddle’s intuitive block-based builder to quickly add one to your site – fully white-labelled to match your company’s branding.

As an enterprise quiz maker, used by thousands of the largest publishers and brands on the planet, Riddle has the in-depth content creation, analytics, and design features leading publishers and brands require.

We put together this handy help guide to help you get started.

Another example Net Promoter Survey® built with Riddle

Making your own NPS is easy – we created this one in about three minutes, asking your feedback about this very blog post. (Please answer it – we always love to get feedback!)

Frequently asked questions

Trademark notice

Net Promoter^®, NPS^®, NPS Prism^®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score^SM and Net Promoter System^SM are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.

It is increasingly difficult for content marketers to stand out in a crowded marketplace. Traditional content methods often fail to engage and convert. Also, measuring the effectiveness of content campaigns for your stakeholders can be complex and time-consuming.

In 2025, publishers and brands face a perfect storm – trying to capture and retain audience attention while the rise of AI means traditional organic search is undergoing a massive sea change. The good news? Quizzes and interactive content get up to 2X more engagement and 30% more dwell time.

Riddle addresses these pain points by providing an enterprise quiz maker platform for creating engaging, interactive content that drives results. With a wide range of formats at your fingertips, including quizzes, polls, and surveys, you can transform dull content into dynamic experiences that capture and hold your audience’s attention. 

Introducing Riddle – an enterprise-grade, zero-code quiz maker

That’s where Riddle’s online quiz maker comes in. Your team will have access to a powerful platform to create engaging, interactive content that drives results – all 100% white-labeled to match your brands. With a variety of formats at your fingertips, including quizzes, polls, and assessments, you can transform dull content into dynamic experiences that capture and hold your audience’s attention.

Engagement is just part of the puzzle. It’s equally important to monetize the increased traffic and time on your sites. Riddle also includes deep monetization options for your advertising sales and operations teams – by creating sponsored content or serving your own video and banner ads.

You have probably experienced the additional hurdles large organizations face when integrating new tools, from InfoSec to procurement and legal. Riddle’s enterprise quiz maker has extensive experience working with big customers. It features a comprehensive suite of back-end features enterprise-level customers demand, including:

• Collaborative multi-user workspaces – for 10 to 10,000 creators
• Single Sign On (SSO)
• Robust analytics (including Riddle’s Looker Studio integration)
• Rigorous compliance with InfoSec and data privacy regulations

What is Riddle?

Founded in 2014, Riddle.com is an ‘all-in-one’ engagement quiz maker used by thousands of the world’s top publishers, brands, non-profits, and sports teams (check out Riddle’s case study library, including Tate Modern, Minute Media, and the Fiesta Bowl). Customers turn to Riddle to create quizzes, personality tests, polls, surveys, score/outcome predictors (e.g., ‘Who will win the World Cup final?’), leaderboards, contests, and more.

Beyond single or multiple choice questions, Riddle’s innovative block-based architecture lets you creators incorporate any number of blocks in multiple formats, all within a single interactive experience. Each Riddle supports flexible drag/drop branching logic, enabling editors to show different questions based on previous answers.

How to embed a Riddle quiz?

You can easily embed any content created on Riddle:

• Responsive embed codes
• WordPress plug-ins
• Using our API within your CMS
• Integratee into your organization’s apps (both Android and iOS)

30+ quiz, poll, and other creative formats

Enterprise-level organizations often have multiple teams and divisions using software (e.g., editorial, sales, marketing) – each with its own requirements. Choosing an interactive content platform that is easy to use – yet sophisticated enough to support a wide range of use cases is key.

Riddle’s enterprise quiz maker currently supports 30+ content blocks (and counting). Here is a sample of the types of questions you can include in each type of content.

Poll / survey question formats

• Single-choice (‘What is the most important issue to you?’)
• Multi-select (‘Pick your top 3 candidates’)
• Reaction slider (Strongly agree -> Strongly disagree: ‘More needs to be done about online data protection.’
• Upvote (‘Vote for your X favorites’ – list then automatically re-ranks based on audience rankings)
• Swiper (Tinder-style ‘like or not’ – users swipe left or right to express their opinion)
• Order it (Records choice by preference – ‘Rank these Olympic sports by preference – soccer, track and field, basketball, breakdancing…)
• Likert/matrix – ask multiple questions using the same scale (e.g ‘strongly agree to strongly disagree’)

Online quiz question types

• Single-choice (‘What is the capital of Canada?’)
• Multi-select (‘Pick Newton’s three laws from this list of eight options)
• TypeRush (‘Can you name all 50 U.S. States in under ten minutes?’)
• Guess It (‘Who is this?’ – Wordle-style game where users have 4 clues and 5 guesses to guess the blurry photo.)
• Order it (Place in the right order – ‘Rank these films by box office draw – Star Wars, Jaws, Pulp Fiction…)
• Tap and find (Answers are hot spots on images – ‘Click where Cape Town is on the map’)
• Spot the difference (Click on the difference between two images – ‘Find the 3 differences in these two photos’)
• Type the answer (‘Which movie legend directed Taxi Driver?’)

Personality test questions

The most viral and highest converting of our formats, personality tests give an overall result based on how the user responded to a series of questions. You can use this format to give results based on each user’s responses (e.g. ‘Which political party should you vote for?’ or ‘What Harry Potter character are you?’), as well as product recommendations and in-depth assessments.

• Single-choice (‘Which issue is the most important to you?)
• Multi-select (‘What 3 qualities describe you best?)

Predictors

Quick to create and highly social, predictors let the audience pick the winner or result.

• Guess the score (‘What will the score be for the World Cup?’)
• Pick the winner (‘Who will win the U.S. Presidential Election?)

Leaderboards

Turn any quiz or predictor into a public competition. Boost engagement and retention across one or multiple quizzes (e.g. ‘Enter our 10 week summer trivia challenge!’).

• Quiz – users get points based on the number of right answers and how fast they answer.
• Predictor – points awarded based on the accuracy of each user’s guesses

Free-form blocks (useable in all content types)

For maximum flexibility, Riddle also features non-question content blocks – you will be able to call out key stats or quotes, or provide additional context before moving to the next question.

• Quote block – useful for stats or key quotes (’76.2% of voters think the government should do more about climate change.’)
• Text/media block – our ‘freestyle’ block will let you and your team add text, plus videos, images, and other media, anywhere in the flow of a Riddle (e.g., ‘You’ve completed section 1 – here’s what you’ll discover in section 2.’)

Upcoming content formats

Riddle is continuously evolving – to provide you and your team with additional formats or tools. For example, various interactive games and puzzles are also on our roadmap. 

• Custom development – as part of Riddle’s Enterprise plan, you can also commission the development of custom features and formats for Riddle on top of the core features our enterprise quiz maker already offers.
• Collaboration – Riddle features robust multi-user features that can support any number of creators from your organization, including collaborative workspaces (‘projects’), custom user roles, and a shared media library for your project members (e.g. for re-use of common assets).

Insert images/videos/GIFs/audio 

Go beyond mere text – and turn your Riddles in to multi-media experiences. You can add the following in almost every location – from questions to answers, answer explanations or results:

• Images/GIFs: upload your own, or search/use via Google Search, Pexels, or Giphy
• Video: add your own MP4, YouTube, or Vimeo clips
• Audio: insert MP3 audio files and a background image

You can also insert your organization’s own media or video library. Your creators can quickly use your own catalog of video clips or images for a faster workflow and avoid internal licensing concerns over hosting proprietary videos on YouTube or Vimeo.

Accessible quiz maker – engage your entire audience

Riddle is an accessible online quiz maker – both for your audience and the creative tools for your editorial staff. This includes following WCAG 2.1 guidelines by supporting keyboard navigation, text to speech, and more.

Globally, more countries require public sector organizations to meet accessibility guidelines (including the UK’s 2018 accessibility regulations and the USA’s Section 508).

Extending these regulations to private companies is probably not too far away. Future-proof your organization by choosing an online quiz maker that already meets these requirements.

Zero-party data capture & lead generation

Riddle is designed to make it easy to track your users’ interactions throughout their journey with any of our quiz, poll, or other formats and our drag/drop form builder.

Your teams would have the option to collect quiz takers’ information with ‘all in one’ lead forms or separate form blocks (as well as all of their Riddle results):

• 16 types of fields – including name, email, dropdown, radio buttons, and text entry.
• Fields can be used separately or combined in a single standalone form.
• Fields or Riddles can also be prefilled with your users’ data using our data layer. For example, if your users are logged in, you could personalize a Riddle with ‘%firstname’ as well as pre-fill the log-in form.

Sending individuals’ Riddle responses to your CRM or CDP

By default, for privacy reasons, Riddle only stores the anonymous, aggregate statistics of your audience:

• 254,352 people took the quiz
• 76,251 answered question 1 as ‘A’, 63,158 as ‘B’, etc.
• 75,612 completed the form
• 3 min 12 seconds average time per user
• 12,698 shares on social media

However, by adding a lead form or form block, you can save each user’s responses to your marketing software or data warehouse via native integration (e.g., MailChimp, Google Sheets, ActiveCampaign) or our secure webhook and Zapier connector.

Data layer – no need for a lead generation form

Use Riddle’s data layer to pre-populate your Riddles with data from your CDP or CRM:

• Personalize your quizzes – (e.g., ‘Hi %first name – let’s take a quiz’)
• Pre-fill forms – increase opt-ins by automatically adding in the name/email and other info
• Avoid forms altogether – send a hashed value to Riddle whenever a logged-in user takes a quiz.
  • Riddle would send back all quiz-taker responses via a webhook along with the hashed value.
  • Match the hashed value to the user in your data warehouse – avoiding the need for a form.

Quiz analytics and data visualizations

Riddle has analytics built into every piece of content to help you and your teams measure and optimize the impact of each Riddle.

• Views
• Starts
• Completes
• Form completions
• Average time per user
• Social shares

You can view all of these statistics in Riddle’s highly customizable data dashboard, complete with customizable data ranges, downloadable reports, and more.

As part of Riddle Enterprise, you can also create your own data dashboards with Riddle’s Looker Studio app.

Riddle – a 100% GDPR-compliant enterprise quiz maker

With Riddle, your teams would be in complete control of data collection.

Here are just some of the ways Riddle complies with global data privacy regulations:

1. Riddle does not collect any personally identifiable information (PII) with cookies or trackers, not even IP addresses.
2. Riddle has its own EU-based servers – no cloud storage such as AWS or Google Cloud.
3. No tracking of individual quiz takers’ data – your creators will completely control what information is collected and how it is stored. 
4. Riddle does not collect or sell data generated from users of our creators
5. No use of Google or other US-based analytics – although you can add your own trackers and pixels (like Google Tag Manager or Meta).
6. Google Fonts – all Google Fonts are served directly from Riddle’s servers.
7. If your teams add lead forms, your quiz takers can opt out of having their personal information collected.
8. Your creators can also require double opt-in (DOI) – data is only stored from quiz takers who click the emailed confirmation link.

Check out this more detailed post about Riddle’s GDPR-compliance.

Robust API – embed, build, and collect statistics

Riddle features a robust API that can automate key tasks for you and your teams with these major capabilities:

1. Embed: you can use our API to create your own widget in your CMS to simplify workflows – your creators would make content on Riddle and simply copy the Riddle’s ID (e.g., eFZd91ag) to the widget.
2. Statistics: continuously receive up-to-date statistics around each of your Riddles – including starts, completes, social shares, and more.
3. Builder: your team can programmatically create Riddles from a data source (e.g., ‘Create a quiz with 10 questions every week’ or ‘Create score predictors for each of the upcoming NFL games this season.’)

You can find our full API documentation here: https://www.riddle.com/help/api

SSO, InfoSec, and server/traffic capacity

Riddle has been designed from the ground up to support the needs of enterprise customers. This extends to the critical back-end infrastructure that large companies require, including redundant servers, secure 2FA and SSO log-in for creators, and more.

Log-in and 2FA

1. Accessing your team’s content and data on Riddle is only possible after successfully logging in to Riddle.com.
2. The login is protected by a password and multi-factor authorization (2FA).
3. The password must be at least 10 characters long and contain upper- and lowercase letters, numbers, and special characters.
4. The 2FA can be carried out using a one-time e-mail code or authorization apps from Google or Microsoft.

Single Sign-On (SSO)

You can also integrate your organization’s Single Sign-On (SSO) system.

Riddle supports OKTA, OAuth, and other SSO protocols. Please contact support via chat if you have any questions.

Scalability & performance

Riddle is used by many of the largest publishers, brands, and sports organisations in the world. 

• 2.8 billion questions were served for Riddle’s customers in 2024 (more information: https://www.riddle.com/blog/lab/2024-quiz-marketing-report/).
• > 99.95% uptime

• Micro-service architecture – each module of Riddle (e.g. embedded content and the creator) is separate. An update or bug in one element will not take the entire platform offline.
• Constant upgrades to Riddle’s software and server infrastructure to rapidly serve content to our ever-growing audience.
• Riddle also has mirrored back-up servers – to prevent downtime during maintenance windows and mitigate risks of outages.

InfoSec and security compliance

Riddle’s online quiz maker and embedded content undergo annual penetration security audits, and have also passed the rigorous InfoSec approval processes for some of the world’s largest brands and publishers.

• Riddle is in now ISO 27001 certified.
• Riddle’s servers are located in their own locked cages at Telehouse Germany GmbH in Frankfurt/Main.
• A live backup server is at Luxconnect in Bettembourg, Luxembourg.

Server certification

• DIN-EN-50600
• ISO/IEC 27001
• ISO 9001
• ISO 50001
• PCI DSS

High-level encryption

Suppose you choose the ‘Save to Riddle’ option for zero-party data collection (name, email, etc., of your quiz takers). In that case, the data is stored on Riddle’s servers in such a way that access is only possible for the logged-in users who collected the data.

The end customer data on the servers is encrypted using the AES-256 algorithm and this data can be downloaded as XLS or CSV from our servers.

Unlimited usage – all plans

Riddle is unique in that our enterprise quiz maker offers unlimited usage/content creation, data capture, and traffic on all of our quiz maker plans. 

Your organization would always get a simple consistent invoice – instead of paying higher or lower amounts based on the amount of traffic and leads your quizzes generated every month.

CFOs and finance teams appreciate this sort of predictable pricing, as well as Riddle’s full suite of payment options, including pay by invoice or bank transfer.

Looking for an enterprise-grade quiz maker? Talk to us.

Adding a new software tool to your organization’s tech stack might seem a bit daunting – you’ll need to go through stakeholders and navigate internal processes. 

Don’t worry. Riddle is here to help – with ten years of partnering with enterprise companies and organizations. 

Book a call with Riddle’s quiz experts. They can assist with everything from a product, technical, legal, or other perspective.

Frequently Asked Questions (FAQ)